
Daniel’s Donuts and Heinz Beanz have teamed up on a breakfast pie that is basically a cooked breakfast wrapped in pastry.
The Full Breakfast Pie made with Heinz Beanz brings together sausage, egg, cheese and Heinz Beanz inside Daniel’s signature flaky pastry, for a good old servo breakfast plate and on-the-go experience.
The collaboration launched nationally at 7-Eleven for a limited eight-week run from July 29, with exclusive discounts available for My 7-Eleven app members during August.
It will also be available at participating Daniel’s Donuts stores between August 6 and August 27, with range and availability varying by store.
For Daniel’s, the brief was clear: create Australia’s ultimate breakfast pie.
Adam Stapleton, CEO of Daniel’s Group, said, “At Daniel’s, we love taking classic flavours and giving them a fresh twist, so teaming up with Heinz Beanz® – a brand every Aussie grew up with was a natural fit.
“The Full Breakfast Pie combines snags, egg, cheese and Heinz Beanz® in our signature pastry to create a hearty, on-the-go breakfast. It’s a collaboration between two brands known for quality and innovation, and we can’t wait for Australians to try it at 7-Eleven and Daniel’s stores nationally.”
The launch brings together two goated comfort foods: Heinz Beanz, the pantry staple that screams ‘breakfast’, and the classic Aussie pie.
Founded in 2016, Daniel’s has grown from a family bakery into a national brand with more than 50 locations across Australia. While the donuts still do plenty of the heavy lifting, the brand has also built a reputation for handcrafted pies made fresh daily using family recipes refined over more than 40 years of baking heritage.
The Full Breakfast Pie made with Heinz Beanz is available now at 7-Eleven nationally, with exclusive discounts for My 7-Eleven app members during August. Range and availability may vary between stores.
Source: Onetwo Agency
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