
Domino’s latest range of desserts comes with a handsome helping of Nutella, owing to a new national partnership with Ferrero.
The new Desserts Featuring Nutella range launches as part of Domino’s “Drop Everything, It’s Domino’s” campaign and pairs the spread with brownies, lava cakes and churros.
The Desserts Featuring Nutella range includes:
Chocolate Brownies with Nutella – 6 rich, hot choc fudge brownies served with Nutella.
Chocolate Lava Cakes with Nutella – Oven-baked chocolate cake with a gooey middle and paired with Nutella.
Churros with Nutella – 4 golden, crispy churros dusted with cinnamon sugar and drizzled with Nutella.
The new collection is positioned as an add-on to pizza orders, a late-night dessert option or a standalone sweet treat.
“We are delighted to be working with Ferrero to bring Domino’s and Nutella together for an unforgettable collaboration and take our dessert range to a whole new level,” said Domino’s Australia & New Zealand Chief Marketing Officer Dewald Du Plooy.
“There aren’t many things better than finishing pizza night with something warm, chocolatey and indulgent, and adding Nutella makes these favourites even harder to resist. Whether you’re adding something sweet to your pizza order or dropping everything just for dessert, we think Australians are going to love this range, and we encourage everyone to pop into one of our participating stores for a free taste.”
For Ferrero, the collaboration brings Nutella into a new eating occasion through Domino’s menu.
“Nutella has a special place in the hearts of Australians, so we’re delighted to bring its unmistakable taste to another much-loved favourite,” said Kara Jones, Customer Director at Ferrero Australia & New Zealand.
“We can’t wait for fans of Nutella and Domino’s to try the new range and discover a delicious new way to enjoy Nutella.”
The partnership follows a busy week for Domino’s Australia, including the launch of its new “Drop Everything, It’s Domino’s” campaign, the return of the New Yorker Pizza Range and Coca-Cola joining Domino’s as its new nationwide drinks partner.
To celebrate the launch, Domino’s will host free tasting sessions at select stores from September 18 to September 20. The tastings will take place at Domino’s Surry Hills in Sydney, Elizabeth Street in Melbourne and Queen Street in Brisbane.
The Desserts Featuring Nutella range is available at Domino’s stores across Australia, starting from $6.50 pick up.
Source: Speak Communications
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