
Macca’s is bringing Korean Sticky BBQ back to menus from April 15, this time as part of a new chicken range titled Dunked.
The limited release introduces a shift in format, with the entire chicken fillet coated in sauce rather than finished with it, pushing a heavier, more saturated take on the chain’s existing chicken burgers.
The new range includes:
Dunked Korean Sticky BBQ McCrispy: Made with crispy 100% Aussie chicken breast, coated in Korean Sticky BBQ sauce, topped with lettuce and mayo, and served on a toasted potato bun.
Dunked Korean Sticky BBQ McSpicy: Made with 100% Aussie chicken, coated in a slightly spicy Korean Sticky BBQ sauce, topped with lettuce and mayo, and served on a sesame seed bun.
Korean Sticky BBQ Sauce: A sweet sauce with a spicy kick, also available to pair with Chicken McNuggets and Chicken McWings.
Annabel Fribence, Chief Marketing Officer, McDonald’s Australia, says, “Chicken continues to be a huge focus for Macca’s, and the Dunked Korean Sticky BBQ Chicken Range marks the next chapter in how we’re evolving our menu.
“We’re known for being the home of sauce, and we’re taking that one step further by fully dunking the chicken fillet in sauce, a first for Macca’s. It delivers a completely new burger experience as we continue pushing the boundaries of what customers expect from us.
“Bringing back Korean Sticky BBQ, one of Australia’s most requested sauces, and delivering even more of it in every bite with Dunked is something we know Aussies are going to love.”
Dunked IRL
The launch is backed by a broader campaign, with Macca’s bringing in the Harlem Globetrotters for a one-day Sydney event. Set for April 16, Dunked Live will give fans the chance to watch live dunks, meet players and get their hands on limited merchandise.
“We’ve been dunking basketballs for 100 years and counting, so when Macca’s said they were dunking burgers too, we had to be part of it. We’re bringing the tricks, the energy and a few surprises, and we can’t wait to see our Aussie fans bring their sauciest moves to match these deliciously saucy burgers,” says Alex “Moose” Weekes, Harlem Globetrotters.
One attendee will be named MVP on the day, taking home a burger-shaped championship ring made from 9-carat gold and set with lab-grown diamonds.
The Dunked range will be available nationally from April 15 across drive-thru, front counter and the MyMacca’s app, while tickets for the Sydney event can be accessed via Eventbrite.
Source: Omnicom
Find more food and drink news on Crumb Wire.