
Pappa Flock is relaunching its original Parramatta store this Friday, April 17, following a full refurbishment of the location where the brand got its start in 2023.
The fried chicken tenderloin chain has grown to 12 stores across two states and recently passed 500 crew members nationwide. The Parramatta relaunch marks a return to the store that kicked it all off.
Back to the beginning
The refurbished fit-out includes the brand’s disco balls, a custom mural from local artist Brent Smith and a new ‘Flavour Up’ condiments station. The self-serve station is stocked with honey, pickle combo, spicy pickles, spicy seasoning and hot sauce, allowing customers to customise across sweet, sour and spicy flavour profiles at no extra cost.
The most notable addition is the Crunch of Fame floor, featuring permanent plaques for six original Parramatta crew members still with the brand: Vill, CJ, Shaamal, Laura, Chell and Taylan.
Rachel Korbel, Chief Marketing Officer at Pappa Flock, said: “We are absolutely nothing without our crew. To honour the O.G. Parramatta crew who are still with us today, we surprised them with their own permanent plaques in the ‘Crunch of Fame’ floor. Seeing the names of Vill, CJ, Shaamal, Laura, Chell and Taylan embedded in the restaurant is a special way to say thank you.”
Same chicken, new digs
Pappa Flock’s preparation process remains the same as day one, with chicken tenderloins hand-breaded every morning and 2,500 lemons hand-squeezed in every restaurant daily. The current recipe is the result of four months of development and refinement, with the lemonade developed separately over six weeks using blind tastings and customer feedback.
Eddie Cofie, Head Chef at Pappa Flock, said: “Real crunch takes real work. From hand-breading our chicken tenderloins every morning to hand-squeezing 2,500 lemons in every restaurant, every day, our approach hasn’t changed.
“We lost count of the exact number of recipe iterations, which is a testament to how seriously we took the development process. In total, it took four months of relentless refinement because we refused to put our name on the product until it was perfect.
“Every batch taught us something new about the seasoning, crunch, and balance of flavours until we finally achieved the right result. Our lemonade was developed shortly after. We adjusted the recipe multiple times over six weeks, using blind tastings and customer feedback to help us land on the freshly-squeezed lemonade on the menu today.”
To mark the reopening, Pappa Flock is offering 50% off the entire menu on April 17 only. NRL figures and podcast hosts Willie Mason and Justin Horo will be on-site between 4:30 pm and 6:30 pm.
Korbel added: “We wanted to add a special feature to the O.G. location that delivers on our commitment to create the best chicken tender experience, every single time. With the new ‘Flavour Up’ station, Flockers can layer up every dish with their favourite pickles and sauces, completely on the house.”
The full menu is available, including Flock Boxes, handcrafted sandwiches, loaded wraps, house-made lemonade and the signature sauce.
Pappa Flock Parramatta is located at 310 Church St, Parramatta NSW 2150.
Source: This is Human
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