
Hard FIZZ founding brewer Paul Wootton is launching Spark, a new vodka label he’s describing as Australia’s first liqueur with a functional ingredient.
The spirit combines natural flavours with guarana, an ingredient that naturally contains energy, with hints of strawberry and grape. It’s a reimagining of FIZZ X, an early Hard FIZZ blend that took an alcoholic spin on energy drinks.
The concept has been years in the making, born out of conversations with Gold Coast bartenders looking to revive shot culture. With limited options beyond vodka, tequila and party shots, Wootton saw a gap and ran with it.
Paul Wootton, Founder of Spark, said: “In another role, venues around the Gold Coast were telling me they wanted to find something to bring back good old fashioned shots. Everyone I spoke to was saying the same thing: ‘We only have a few options and it’s either vodka, tequila or party shots’ – that’s when I had the idea for Spark.
“It’s the functional ingredient, that being guarana, which naturally contains energy, that makes it unique. I’ve seen a few similar concepts in Brazil, but nothing in Australia.
“We did FIZZ X a few years ago and that had a bit of a cult following at the time, but I always wanted to explore those functional ingredients in spirits some more, so I’ve branched out on my own with Spark.
“Consumers are quite adventurous these days with their drinking palette, and willing to give new types of alcohol a go.”
Gold Coast spirits scene
Spark launches into a Gold Coast drinks industry that is building a reputation for premium spirits. The Burleigh area is home to six distilleries, more than any other electorate in Queensland, excluding breweries, which fall under a separate classification.
While breweries dominated the conversation a few years ago, the market is shifting back towards premium spirits and Wootton believes the Gold Coast’s industrial precincts are well-suited to ride that wave.
Wootton added, “The Gold Coast is really supportive of the alcohol industry. Those industrial precincts at the back of Burleigh Heads are really suited to alcohol production, so there’s definitely a scene there.
“Breweries were a bit of a ‘thing’ a couple of years ago, and there’s still some great ones around, but the market is turning back to premium spirits, and I think the Gold Coast can position itself well with the right support.”
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