
Firehouse Subs is opening its first Australian restaurant at Westfield Mt Gravatt next month, bringing one of North America’s biggest sandwich chains to Brisbane.
The July opening marks the Australian debut of the US sandwich brand, which operates more than 1,300 restaurants across the United States, Canada, Mexico, Switzerland, Brazil, Albania and the United Arab Emirates.
The opening marks a sandwich swap-out for Brisbane shoppers, with the new Firehouse Subs set to open in the tenancy formerly occupied by Subway at Westfield Mt Gravatt.
Three decades of hot subs
Founded in Jacksonville, Florida, in 1994 by former firefighter brothers Chris and Robin Sorensen, Firehouse Subs has spent more than three decades building a strong following around its hot toasted subs and made-to-order approach.
The Brisbane restaurant is the first location in a broader Australian rollout being led by ASX-listed Retail Food Group, with additional stores expected to open throughout the year.
Firehouse Subs is owned by Restaurant Brands International, the global hospitality giant behind Burger King, Tim Hortons and Popeyes.
“The centre has the foot traffic, a passionate Brisbane food scene and a community ready to try something genuinely new,” said Firehouse Subs General Manager Tracy Steinwand.
“We’re bringing the full Firehouse experience to Mt Gravatt. Meats sliced fresh in store, steamed hot to order, served on a toasted roll. It’s a sub built with big flavour to please appetites, and it’s the start of a much bigger Australian story.
“We have ambitious plans for the brand here, and with the new store pipeline filling nicely, this is just the start of bringing a better sub to Australians.”
The brand’s arrival comes as competition in Australia’s sandwich market continues to heat up, with Firehouse Subs looking to carve out its place in a category long dominated by established players and local independents.
The restaurant hoarding has already gone up at the site, with the restaurant expected to welcome its first Australian customers in early July.
Source: Alt/Shift/
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