Wendy’s is all set to make its Victorian debut this June

Source: Supplied

Wendy’s is opening its first Victorian restaurant in Melbourne’s Dandenong South this month, with the chain’s first Australian drive-thru helping sweeten the deal.

Launching June 24, the new restaurant marks a major milestone in Wendy’s national rollout and the first step in the brand’s Victorian growth plans for 2026, with the state expected to become a major part of its Australian expansion.


The move follows Wendy’s record-breaking Queensland launch, which delivered the strongest opening week sales in Wendy’s global history and generated overwhelming demand from Australian customers. Melbourne customers have also been the most vocal nationally in calling for Wendy’s arrival.

A different take on drive-thru

Wendy’s Dandenong South introduces a new take on drive-thru, combining the brand’s fresh, never frozen food with a more personal approach to service.

Instead of ordering through a speaker box, customers will be greeted face-to-face by crew members working directly in the drive-thru lanes. Orders are taken on handheld tablets and confirmed on screen before customers reach the collection window, a format designed to improve accuracy while creating a more welcoming customer experience.

Corina Black, Chief Marketing Officer, Wendy’s ANZ, said, “The category has spent decades training customers to shout into a speaker box and hope someone gets the order right. Wendy’s is doing things differently.

“We’re putting customers back at the centre of the experience from the moment they arrive. It’s a more human approach to service, designed to feel more personal, more accurate and more welcoming.”

The restaurant features dine-in seating for up to 74 guests alongside the new-format drive-thru, which has been designed to deliver faster and more personal service to one of Melbourne’s fastest-growing communities.

The Wendy’s factor

Dandenong South customers can expect the full Wendy’s menu, built around the brand’s promise of ‘Fresh Famous Food, Made Right, For You’.

Square burgers, made with fresh, never frozen beef – 100% Australian beef available in Classic Single, Double and Triple patties, because Wendy’s doesn’t cut corners.

Hand-breaded chicken tenders – made with fresh 100% Australian chicken, double hand-breaded in restaurant and developed specifically for the Australian palate.

The Baconmator – Wendy’s Australian burger featuring two quarter-pound patties of fresh 100% Australian beef, topped with crispy bacon, cheese, ketchup and mayo on a toasted brioche-style bun.

Wendy’s Loaded Fries – available in Baconmator, Chilli Cheese or Cheese.

The Original Frosty – thick enough for a spoon and smooth enough for a straw.

The new Dandenong South restaurant draws on Wendy’s signature look while adapting it for the Australian market, blending traditional hospitality with quick-service dining.

The interior includes subtle references to Wendy’s iconic red pigtails, while ambient lighting and music help create a warm and social atmosphere. With crew members positioned front and centre for face-to-face service alongside the reimagined drive-thru experience, the restaurant has been designed to feel both welcoming and efficient.

“Dandenong South is an important milestone for Wendy’s in Australia and the first step in our Victorian growth plans. We see strong potential in the state and are excited to invest in a restaurant format that brings something genuinely different to customers while creating jobs in the local community,” said Richard Wallis, President, Flynn Group Asia Pacific.

The Victorian expansion is expected to create approximately 100 jobs in the local community, with the majority of crew currently being recruited.

Located within Melbourne’s fast-growing south-east corridor, the Dandenong South restaurant reflects Wendy’s confidence in Victoria as a key part of its broader national expansion strategy, with plans to open 200 restaurants across Australia over the next decade.

Wendy’s Dandenong South opens on June 24 at 1A Assembly Drive, Dandenong South, Victoria.

Source: Burson Global

Find more food and drink news on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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