
Frozen prawn wonton ramen, tom kha noodle soup and kee mao noodles are heading into more shopping trolleys, with CP Authentic Asia securing a national range in Woolworths.
The Asian freezer brand, which is already stocked nationally in Costco, is expanding its Australian retail footprint with three new products now available through Woolworths stores nationwide.
The rollout includes:
CP Authentic Asia Prawn Wonton Soup Ramen & Asian Veg
CP Authentic Asia Prawn Wonton Tom Kha Soup Ramen & Asian Veg
CP Authentic Asia Thai Spicy Prawn Wonton Kee Mao Noodles
The range marks a significant milestone in the brand’s local growth strategy and reflects growing demand for convenient meal solutions that don’t sacrifice flavour, quality or cultural authenticity.
As Australian shoppers continue looking for quick and satisfying meal options, Authentic Asia is positioning itself between instant noodles, standalone dumplings and traditional takeaway.
“We’re seeing strong demand for products that deliver convenience, satisfaction and genuine cultural authenticity. Consumers are no longer willing to compromise on flavour or quality, even when they’re short on time,” said Andrew Turner, Director at Charoen Pokphand Foods (CPF) Australia.
The gap between instant noodles and takeaway
Designed for everyday eating occasions, the range combines hand-wrapped prawn wontons with rich broths, ramen and noodle bowls, delivering authentic Asian-inspired meals that are ready in minutes.
Authentic Asia is also looking to challenge perceptions of the frozen convenience aisle, offering products that focus on flavour and authenticity while maintaining the convenience shoppers expect from freezer meals.
“This range is about elevating the category. We’re bringing restaurant-inspired Asian dishes into a format that offers better value and convenience than takeaway, while still delivering a satisfying eating experience.”
Growing its supermarket footprint
Developed by global food company Charoen Pokphand Foods (CPF), the range draws on the company’s Thai heritage and international food expertise, with headquarters in Thailand and operations spanning multiple global markets.
Securing national ranging in both Woolworths and Costco marks an important step in the brand’s Australian expansion and growing presence in the local FMCG market.
“Expanding into Woolworths is a significant step forward for Authentic Asia in Australia,” added Turner.
“It allows us to reach more consumers and continue building momentum in a category that’s evolving rapidly, particularly as shoppers look for higher-quality frozen and convenience food solutions.”
The launch is supported by the campaign platform “Ditch The Passport, your shortcut to authentic Asian flavour”, reinforcing the brand’s focus on regionally inspired dishes in a format designed for modern lifestyles.
“Consumers still want authentic flavour experiences at home, but they also want products that fit seamlessly into busy routines. That’s exactly where Authentic Asia sits.”
With strong early momentum and increasing demand for authentic global flavours, Authentic Asia is continuing to expand its presence across Australian retail.
The CP Authentic Asia range is available now in Woolworths and Costco stores nationwide.
Source: Theory Crew
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