
Moccona has entered the protein coffee category with two new instant lattes delivering 10g of protein per serve.
Available in multi-serve tins, the new Moccona Protein Latte and Moccona Protein Caramel Latte are the brand’s first instant coffee products to combine café-style coffee with added protein, giving Australians another way to increase their protein intake without changing their morning routine.
The new range can be enjoyed hot or iced and arrives as protein continues to gain momentum across Australia’s food and beverage landscape.
Moccona says the launch responds to growing demand for products that combine convenience with functional benefits. The Australian protein market is projected to grow at a CAGR of 6.2%, while research shows 43% of Australians aged 16–24 would purchase coffee with added functional benefits.
“Coffee is one of those everyday rituals Australians cherish. With our new Moccona Protein Latte range, we’re simply bringing together that daily coffee moment with the added benefit of protein — helping people get a little more out of their day, without changing their routine,” said Hilary Pulver, Marketing and Transformation Director at Moccona.
The new Moccona Protein Latte range includes:
Moccona Protein Latte – a smooth café-style latte with 10g of protein per serve
Moccona Protein Caramel Latte – a caramel latte with 10g of protein per serve
The launch marks Moccona’s move into a growing segment of the coffee market, expanding beyond traditional at-home coffee products as consumers increasingly seek convenient ways to add protein to their diets.
Each multi-serve tin contains 10g of protein per serve and has been available nationally since May 2026 for an RRP of $10.
The Moccona Protein Latte range is available at leading retailers nationwide.
Source: Havas Red
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