
El Toro Tequila has unveiled a new limited-edition release just in time for summer – the Pocket Cocktails range, a set of single-serve cocktail kits designed to make mixing easy without the bar setup.
Available exclusively through Dan Murphy’s and select BWS stores, the kits combine premium ingredients with El Toro Blanco Tequila for a balanced, bar-quality drink wherever you are.
“There’s always excitement around gifting season,” says Michael Newbold, Senior Brand Manager. “Usually, it’s a standard bottle of spirits bundled in a festive box next to a cheap cocktail shaker. We wanted to do something that stood out – something fun, cheeky, and that actually solves a problem: what do you buy a coworker you’ve only spoken to twice for a $15 Kris Kringle?”
The range launches with two classics:
The Emergency Margarita pairs El Toro Blanco Tequila with Cawsey’s Margarita Mix for a quick, refreshing serve. Just add ice, shake and pour.
The Pocket Paloma blends El Toro Blanco Tequila with Bickford’s Grapefruit Cordial for a bright mix of citrus and sweetness that can be topped with soda for an easy, summery drink.
“We wanted to make it as simple as possible for people to make a great drink,” says Newbold. “If you don’t have a cocktail shaker for your Emergency Marg, grab some ice and an old mason jar or protein shaker – you’re set.”
The drinks are crafted with care using quality ingredients that show convenience doesn’t have to mean compromise. With their compact packaging and straightforward recipes, the kits are made for relaxed moments – an after-work drink, a festival companion or a last-minute Kris Kringle idea.
“These products are a bit of fun, but we take the drinks seriously,” Newbold adds. “Follow the steps and you’ll have a bar-quality cocktail every time. At the end of the day, Pocket Cocktails are about breaking convention – proving you can have a serious drink without all the kit.”
El Toro Pocket Cocktails are available now through Dan Murphy’s stores nationwide and select BWS outlets. They’re priced at $15 each or 2 for $25, with stock available for a limited time.
Source: HHPR
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