Australian cricketer Chris Lynn is fronting the launch of Soul Origin’s new ‘Big Hitter Meal‘ in his first campaign as an ambassador for the café chain. Known for clearing boundaries, Lynn joins rugby league players Jarome Luai and Jaime Chapman and footballer Ellie Carpenter in the brand’s ‘Soul Squad’. The launch also brings potato gems, previously available only at selected drive-throughs, to participating stores nationwide. “As an athlete, your body is your temple, so what you put into it matters. I want to stand behind food that is fresh and a better choice, but still fast, convenient and works when you’re on the go. Soul Origin ticks all those boxes for me,” said Lynn. “It’s a fun, wholesome brand with seriously good-tasting food, quality ingredients and no compromise on flavour. That’s something I’m genuinely happy to put my name behind.” Soul Origin’s Chief Marketing Officer Petra Orrenius said, “Chris is a natural fit for Soul Origin. He’s fun, energetic, authentic and known for going big, which aligns perfectly with what the Big Hitter Meal represents.” “We’re excited to welcome him to the Soul Squad alongside athletes like Jarome Luai, Ellie Carpenter and Jaime Chapman, and to bring our customers a campaign that combines great food, great value and a great sense of fun.” The Big Hitter Meal pairs a panini with crispy potato Hidden Gems and Soul Origin’s SO Chilli Mayo for $16.90, though prices may vary by store. “I like to go hard, whether I’m at the crease or at lunch,” Lynn shared. “The Big Hitter Meal is bold; it’s got that SO Chilli Mayo kick, and at $16.90, it’s the kind of value that’s hard to argue with. Just like a good shot, you know straight away it’s a winner.” The national rollout of Hidden Gems follows a trial at selected Soul Origin drive-throughs, where the chain says the potato gems proved popular. “We’ve been quietly testing our Hidden Gems through Drive Thru, and they’ve been a true hit, so we knew it was time to take them national,” added Orrenius. “Pair them with one of our paninis, and SO Chilli Mayo and you have what we think is the perfect Big Hitter lunch, fresh, fast, seriously tasty and great value.” Two new paninis have also made it onto the menu. The Salami Classico combines fennel and garlic salami, tomato, Kalamata olives, pickles, rocket and aioli, while The Mortadella Pesto pairs mortadella with bocconcini, rocket and basil pesto. “Our panini range has always been a customer favourite, and we are very excited to introduce the Salami Classico and Mortadella Pesto,” said Orrenius. “The new additions bring something different to the range while staying true to the quality, freshness and flavour our customers expect from Soul Origin.” The Big Hitter Meal is available for a limited time at participating Soul Origin stores nationwide, alongside Hidden Gems and the two new paninis. The Salami Classico and Mortadella Pesto will not be sold at halal stores. Find more food culture updates on Crumb Wire.