
Ferguson Plarre is bringing back its Valentine’s Day range, with a limited-edition collection of cakes and baked treats inspired by coconut and white chocolate flavours.
Now available in store and online, the range is designed for those looking to gift something a little different this Valentine’s Day. This year’s offering introduces a Raffaello-inspired flavour profile, appearing across full-sized cakes, mini versions and individual treats, with options suited to sharing or solo indulgence.
The collection focuses on lighter textures and coconut-led flavours, moving away from the richer styles seen in previous years. Alongside a new hero cake, the range also includes returning biscuit favourites shaped and packaged for Valentine’s Day gifting.
Ferguson Plarre’s Bakehouses CEO Steve Plarre said the team always looks forward to the Valentine’s Day period.
“We are seeing more customers choosing to gift sweet treats to their loved ones in place of traditional Valentine’s gifts like flowers. To meet this growing demand, we love coming up with new and exciting flavours to give our range a fresh look each year,” Steve said.
“In the past we’ve gone for rich and indulgent, but this year we are lightening things up with a decadent coconut-inspired flavour, which we’re offering across our cakes, mini cakes and cupcakes to suit all party sizes – or appetites.
“We already know our newest range will make your special someone fall in love all over again. After all, they do say that Love is in the Plarre.”
Available for a limited time, the Valentine’s Day range is intended for couples, friends and families, offering a variety of formats that can be shared, gifted or enjoyed as an easy add-on with coffee.
The Ferguson Plarre Valentine’s Day range includes:
Raffaello Cake (RRP $49.90) – A vanilla mud cake layered with Raffaello cream and white chocolate crunch, finished with coconut, crushed roasted almonds, chocolate shards and Raffaello-style decorations.
Mini Raffaello Cake (RRP $24.90) – A four-inch vanilla mud cake decorated with Raffaello cream, crushed roasted almonds, Raffaello shards and a handmade chocolate heart.
Raffaello Cupcake (RRP $5.90) – A vanilla cupcake with a white chocolate crunch centre, topped with Raffaello cream, a Raffaello shard and a handmade chocolate heart.
Love Heart Biscuits (RRP $4.50) – All-butter shortbread biscuits filled with raspberry jam and finished with classic love heart messages, designed as an easy grab-and-go treat.
Love Bite YoYo Biscuits in gift bag (RRP $14.90) – Heart-shaped vanilla shortbread YoYo biscuits filled with vanilla frosting, finished with white and red chocolate decorations and packaged as a six-piece gift bag.
Find more food retail updates on Crumb Wire.