
New research from meal kit brand EveryPlate suggests Australians are losing patience with the viral taco trend, with most unwilling to queue, overpay or wade through garnish overload for the sake of a trending dish.
The great coriander divide
The coriander debate remains as divisive as ever. Nearly two-thirds of Australians (64%) would rather eat pineapple on pizza than coriander, while 24% say they’d rather step on LEGO than eat a taco topped with it. For the truly committed haters, 30% would rather eat a completely dry taco shell with no filling than tolerate even a sprinkle.
Richard Lindel, a self-described coriander hater, sums it up. “To me, it tastes disgusting, almost like soap, and it doesn’t add anything to a taco. It’s my most hated herb,” he says. “I would rather eat pineapple on pizza than coriander. Actually, I would rather starve than eat a meal with coriander on it.”
Viral tacos aren’t faring much better. Just 17% of Australians would wait more than 30 minutes for a social media-famous taco, while two-thirds (67%) refuse to queue that long for any taco, regardless of how trendy it is.
Birria, one of the most hyped taco trends in recent years, also fails to impress, with one in five Australians (20%) saying it simply isn’t worth the wait. Rising prices are also reshaping attitudes, with 78% of Australians unwilling to pay more than $20 for a taco and just 9% prepared to pay more.
What Australians actually want
When it comes to what Australians actually want from a taco, the answer is fairly simple: tasty ingredients (71%), freshness (58%), easy to hold (52%) and not soggy (28%). Preferences are split on structure, with 29% favouring soft shell and 27% preferring hard shell.
On flavour, 26% want spice while 23% prefer mild. Just 12% enjoy fusion tacos, suggesting classic flavours remain the preference for most.
Lindel agrees. “I always see recipes for tacos that have so many ingredients and take too much time to cook,” he says. “We should go back to basics. I want simple tacos that taste good and are simple to put together.”
The research was commissioned by EveryPlate in conjunction with Pureprofile and conducted online in January 2026, based on a nationally representative sample of over 1,000 Australians.
Source: We Are Different
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