
KFC Australia has brought back Hot Rods, its skewered chicken snack that’s been the subject of fan campaigns and online petitions since its last run in 2024.
First launched in 2007, Hot Rods are golden-crumbed chicken pieces on a stick, served with a creamy aioli dipping sauce and a spicy kick. They briefly returned in 2021 before coming back again in April 2024, running for less than a month before disappearing from menus. That short turnaround seems to have only made people want them more.
The format draws its success from a decorated ancestry of foods with some serious global street food cred – from yakitori in Japan to anticuchos in Peru to the skewered meats that fill night markets across Southeast Asia.
Being handheld is half the appeal and the stick means no moist towelettes required, which is a genuine quality of life improvement for anyone who’s ever eaten KFC in a car.
Vanessa Rowed, CMO at KFC Australia, said the return was driven by sustained demand from fans. “We know Aussies have a soft spot for bold flavour and a bit of fun, and our Hot Rods deliver both in spades. There’s something very satisfying about great chicken on a stick, it’s on-the-go, crave worthy and unmistakably KFC.”
The product comes in a 3-piece or 6-piece serve, or as part of the Hot Rods Combo, which adds chips, aioli and a drink.
The Hot Rods Box goes further, pairing 2-piece Hot Rods with a Zinger Burger, chips, potato and gravy and a drink. Individual Hot Rods are also available at $3 each.
The limited run kicks off May 12 and runs until June 8, available in stores nationwide and via the KFC app.
Source: Ogilvy PR
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