
Nestlé has unveiled its Christmas line-up for 2025, introducing a few new additions alongside returning favourites across its KitKat, Allen’s and Milkybar ranges.
Leading the collection is the new KitKat 12 Breaks of Christmas Advent Calendar (RRP $20), which includes 12 individually wrapped treats. The limited-edition calendar is designed as a smaller countdown alternative for the lead-up to Christmas.
A Very KitKat Christmas
The KitKat Christmas Cabin Kit (RRP $35) also returns this year with a refreshed design and new red and green mini Smarties. The build-it-yourself kit lets families or friends assemble a chocolate cabin with custom decorations, continuing its popularity as a hands-on holiday activity.
Adding to the range are the new KitKat (RRP $8) and Allen’s BonBons (RRP $9.99), giving the traditional Christmas cracker a confectionery twist.
Each BonBon is filled with a mix of popular sweets – KitKat Santa, KitKat Peppermint Candy Cane Mini and classic KitKat Milk Chocolate Mini feature in the KitKat version, while Allen’s BonBons include Allen’s Frogs Alive, Allen’s Retro Party Mix, Milkybar Mini and KitKat Milk Chocolate Mini.
Nestlé Confectionery Head of Marketing Shannon Wright said the 2025 range was created to help Australians reconnect over the festive season.
“This Christmas, take a break from the hustle and savour a moment that brings you closer,” she said. “At Nestlé, our festive choccies aren’t just sweet – they’re made to help Aussie families reconnect, spark new traditions and enjoy more meaningful breaks, one bite at a time.”
The wider Christmas range includes several returning products: KitKat Santa (29g, RRP $1.80), Milkybar Gingerbread Smash (44g, RRP $3), Allen’s Giant Freckle (40g, RRP $3.70), Allen’s Ho-Ho Holly (470g, RRP $7.50), Nestlé Naughty & Nice Choc Bags (140g, RRP $6) and the Nestlé Choc Bites Box range (240g, RRP $9.50) featuring White Scorched Almonds, Salted Caramel Pretzel Bites and Festive Bites.
Also returning this year are the KitKat Peppermint Candy Cane Sharepack (252g, 18 pieces, RRP $8) and Nestlé Bakers’ Choice Red & Green Mini Smarties (150g, RRP $6), both designed for gifting and festive baking.
The full range will be available nationwide from November 1, with the KitKat 12 Breaks of Christmas Advent Calendar exclusive to Woolworths and the Allen’s BonBons exclusive to Myer.
Source: Eleven PR
Find more food retail updates on Crumb Wire.