
After decades in school canteens and on junior sports sidelines, MILO is stepping onto a bigger stage as an official NBA partner in Australia and New Zealand.
From 2027, the partnership will cover fan experiences, retail promotions and youth basketball programs across both markets.
The local deal sits inside a wider multi-year agreement between Nestlé and the NBA, which will also see NESQUIK and NESCAU become official partners in other countries.
“Sport has a unique ability to bring people together. It creates moments of connection, builds confidence and teaches young people valuable life skills that extend far beyond the court. At MILO, we’ve proudly supported Australian families for generations through our commitment to encouraging participation in sport and active lifestyles,” said Martin Brown, Nestlé General Manager Dairy & Beverages.
“That’s why we’re thrilled to partner with the NBA, not only globally for scale of impact, but on the ground in Australia and New Zealand, to delight local fans.”
“Together, we share a belief in the power of sport to inspire, unite and uplift young people – socially and emotionally. Through this partnership, we hope to create memorable basketball experiences that help Aussie teens feel connected, supported and empowered to get involved, build resilience and discover the joy of the game. We can’t wait to stir-up conversations surrounding NBA, while fans stir up their glass of MILO.”
The partnership will reach a number of existing basketball programs, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X.
It will also extend to selected NBA events and fan platforms, including NBA Global Games and NBA House.
“Nestlé is one of the world’s most recognisable brands and has a longstanding connection to consumers across the globe. We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media.
Globally, the agreement will activate across Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States and Vietnam. The Philippines will join from October 2027.
The MILO and NBA partnership begins in Australia and New Zealand on January 1, 2027.
Source: Ogilvy PR
Find more food culture updates on Crumb Wire.