
Carlton Draught is asking Victorians to name the pub they reckon deserves a permanent place on the side of Abbotsford Brewery.
The statewide search for Victoria’s Most Legendary Pub will see one venue added to the brewery’s South Audley Street mural, which stretches more than 60 metres and already features figures from sport, music, comedy, television and film, including Jonathan Brown and G Flip.
“Victoria’s pubs have a special way of becoming part of the stories we tell about our lives. They’re the places where friendships are forged, traditions are passed down and everyone seems to know your name,” said Jessica Johnson, Carlton Draught Marketing Manager.
“With this search, we want to shine a light on the pubs that have become true icons in their communities, and the publicans, bartenders and locals who give them their character.
“There are thousands of pubs across Victoria, but only one can claim the title of Victoria’s Most Legendary Pub. We can’t wait to see which pub Victorians believe deserves a permanent place on the Abbotsford Brewery mural, alongside some of the state’s most iconic and celebrated figures.
“We’re inviting Victorians to come down and experience this incredible piece of art for themselves, and put their knowledge of Victoria to the test by seeing how many of the legendary figures on the wall they can name.”
The winning venue will receive its own section of the mural, with its façade, publican and local characters potentially painted into the artwork. The person behind the winning nomination will join them on the wall too, giving one pub regular a fairly permanent reward for backing their local.
“Whether it’s where you watch the footy, catch up with mates or celebrate life’s big moments, pubs are woven into the fabric of Victorian life,” Brown said.
“It’s great to see the people and places that make our pub culture so special being recognised in such a unique way.”
“When I’m asked what I miss the most about living away from Australia my honest answer is family, friends and Carlton Draught. I grew up with my dad and family members drinking Carlton and it reminds me of going to footy games, going to the pub with mates, holiday celebrations and it reminds me of home. I’m honoured to be included in this lineup of legends in this mural and to be involved with the celebration of Carlton Draught,” G Flip said.
The winning pub will also receive bonus kegs of Carlton Draught to celebrate with its community, while the person behind the best entry will score a year’s supply of Carlton and a $200 Carlton merch voucher.
Victorians can nominate any pub in the state by explaining in 50 words or less why it deserves the title. That could be the local packed out for every footy final, the pub that has hosted half the suburb’s birthdays or simply the place where the staff already know who is ordering what.
Mongolian-Australian muralist and fine artist Heesco painted the existing work, which measures 8.8 metres high and 60.8 metres wide.
“The mural was designed to capture the people, places and stories that make Victoria unique,” Heesco said.
“Every face on this mural tells a story. It’s been a privilege bringing together people from different industries and walks of life who have each left their mark on Victoria’s culture.”
Nominations close on November 2 and can be submitted through Carlton Draught’s website.
The Abbotsford Brewery mural can be found at 24 South Audley Street, Abbotsford, Victoria.
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