
Gelatissimo is giving Club Gelato members a free small cup or cone of its new Dulce de Leche flavour this Sunday when they buy any scoop.
The limited-edition gelato uses dulce de leche from Argentinian producer Havanna, swirled through fresh gelato in thick ribbons.
Despite often being lumped in with caramel, dulce de leche is its own thing. The name translates roughly to ‘sweet made of milk’, and it is made by slowly cooking milk and sugar together until the mixture turns thick, glossy and golden. That deeper toasted flavour comes from the Maillard reaction, the same browning process that turns bread into toast.
“Dulce de leche is such a distinctive flavour, and we wanted it to really shine rather than treating it as a caramel flavour, so we let its rich, unmistakable character do the talking: decadent and seriously moreish,” said Eleanor Bruinenberg, Head of Marketing at Gelatissimo.
One of the best-known origin stories dates to Argentina in 1829, when a maid on the estate of Juan Manuel de Rosas is said to have left a pot of milk and sugar on the fire after rival general Juan Lavalle arrived unexpectedly. By the time anyone returned to it, the mixture had cooked down into something much closer to the dulce de leche eaten today.
Argentina and Uruguay have both claimed a connection to the sweet over the years, eventually recognising it as part of the cultural heritage of the Río de la Plata region. Argentinians now eat more than two kilos of dulce de leche per person each year, and October 11 has been marked as International Dulce de Leche Day since 1998.
“International Dulce de Leche Day gave us the perfect excuse to celebrate it properly. Whether they’re already dulce de leche fans or just after a sweet treat this Sunday, we’re giving Aussies a pretty good reason to say yes to a second serving.”
Club Gelato members who buy any scoop in store on Sunday, October 11 can scan their membership card in the app to receive a free small cup or cone of Dulce de Leche gelato. New members who sign up on the day can also redeem the offer.
The giveaway is available at participating Gelatissimo stores across Australia while stocks last, with the Dulce de Leche flavour on menus nationwide for a limited time.
Source: Forward Agency
Find more food and drink news on Crumb Wire.