
Coles has added a spicy new option to its deli lineup with the launch of a limited-edition Peri Peri Hot Roast RSPCA Approved Chicken, now rolling out across stores nationwide.
The new roast chook puts a peri peri spin on one of Coles’ most familiar offerings, taking the classic hot chicken and giving it a bolder flavour profile aimed at quick dinners and easy sharing. It features peri peri–infused roasted skin, a seasoned brine and a spiced herb couscous stuffing, all designed to be ready straight from the deli.
The peri peri seasoning combines bird’s eye chillies, garlic and sweet paprika with oregano and cumin, before a hit of lemon cuts through the richness.
Inspired by Portuguese-style flavours, the chicken is designed to work across a range of meals, from wraps and loaded peri peri chips to a classic roast chicken roll, as well as alongside simple sides for weeknight dinners or summer barbecues.
Coles General Manager Meat, Deli and Seafood Karen O’Connor said the limited-edition roast chicken was developed to bring a new flavour into customers’ regular meal rotation.
“Our RSPCA approved hot roast chicken is an Aussie classic, so we’re always looking for new ways to delight customers with flavours they’ll love.
“It’s our second highest selling product across the country, and last year we sold more than 20 million of our RSPCA approved hot roast chickens. We knew we had to get the flavour profile spot on, with a punchy peri peri hit, a juicy roast finish, and a spiced couscous stuffing that complements all kinds of sides.
“Our new peri peri chicken is the ultimate grab-and-go dinner, bringing big flavour that rivals takeaway taste without the extra effort, whether you’re feeding a crowd at a barbeque or sorting a quick weeknight meal.”
The release builds on Coles’ wider peri peri range, which includes sliced peri peri roast chicken breast, peri peri mayonnaise and a peri peri quinoa tuna snack.
The limited-edition Peri Peri Hot Roast RSPCA Approved Chicken is available now from Coles deli counters nationwide, retailing for $13.50 while stocks last.
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