
Maxibon has introduced a brand new flavour to its range: the Maxibon Choc Chip Cookie. The new product features a cookie dough flavoured slab filled with choc chips, sandwiched between two choc chip cookies and dipped in chocolate.
The release comes as cookies continue to dominate Australia’s snack habits, both in supermarkets and online. The local cookie market is valued at $1.8 billion and continues to grow, while cookie-related content has attracted more than 11.4 billion views on TikTok. Choc chip remains the most popular flavour, accounting for close to 2 billion views on its own.
The Maxibon Choc Chip Cookie is a first for the brand in Australia and shifts the focus firmly towards the biscuit side of the Bon, a long-running point of debate among fans.
“We know the biccie side is the favourite part of the Bon for many fans, so this launch was all about enhancing that experience even further with a creation Aussies haven’t yet seen from Maxibon,” said Peters Ice Cream Head of Marketing Andrea Hamori.
“Maxibon Choc Chip Cookie was made to be craved – a fully loaded, cookie-centric Bon designed to deliver on texture and flavour. If you love cookies, this one’s for you.”
Peters Ice Cream has been an Australian tradition since 1907, carrying a host of brands that range from healthy, low-sugar options to everyday snacks for all occasions. The brand is responsible for some of Australia’s most loved frozen flavours, such as Drumstick, Connoisseur, Frosty Fruits, Proud & Punch and Maxibon.
The new Maxibon flavour will launch exclusively at 7-Eleven stores from January 25. From mid-February, it will roll out nationally in multipacks at Coles, Woolworths and independent grocery stores, as well as single units in petrol, convenience and impulse outlets.
Multipacks will be priced at $11.50, with single units priced at $5.60.
Source: WiredCo.
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