
Macca’s is rolling out a limited-edition FRIENDS Meal across Australia, bringing together themed packaging, character collectibles and a new dipping sauce inspired by the TV show.
Launching Wednesday, January 28, the collaboration between McDonald’s Australia and Warner Bros. Discovery Global Consumer Products taps into FRIENDS nostalgia, with meals designed around shared moments and pop-culture references from the series.
Customers can choose between a Big Mac or a 10-piece Chicken McNuggets, served with Fries and a drink. Each FRIENDS Meal comes in themed packaging and includes one of six collectible figurines, each pairing a main character with an iconic moment from the show.
The collectible range features Ross with his pet monkey Marcel, Rachel serving coffee, Monica in chef mode, Phoebe with her guitar, and Chandler and Joey alongside their chick and duck.
Those ordering the Chicken McNuggets option will also receive Monica’s Marinara Sauce, a tomato-based sauce made with capsicum, vegetables, spices and chilli, designed for dipping both McNuggets and Fries.
“At Macca’s, we’re all about shared moments and what better way to celebrate that than with FRIENDS? This epic partnership brings together two cultural icons that stand for connection, comfort and joy because just like your favourite FRIENDS character, your Macca’s order says a lot about you,” said Amanda Nakad, Marketing Director of Menu and Brand for McDonald’s Australia.
“Our new FRIENDS-inspired meal gives fans of Macca’s and the show a fresh way to come together, whether it’s over Fries or on the couch.”
As part of the promotion, Macca’s is also offering customers the chance to win limited-edition FRIENDS Collector Mugs. A total of 300 sets of four mugs are available, with entry unlocked after purchasing three FRIENDS Meals exclusively through the MyMacca’s app during the promotion period.
The MyMacca’s app will also feature three FRIENDS-themed games, including a trivia challenge, a café-style puzzle inspired by Rachel’s Central Perk job and a block puzzle referencing Ross’s infamous couch scene.
The FRIENDS Meal will be available for a limited time from Wednesday, January 28 via drive-thru, front counter, kiosks and the MyMacca’s app.
Source: Omnicom
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