
Hungry Jack’s has made a habit of keeping its dessert menu moving and Skittles is the newest name along for the ride.
The fast food chain is launching a Storm & Shake inspired by Skittles nationwide on April 28, marking what is being called an Australia-first collaboration between a quick-service restaurant (QSR) and the iconic fruity candy.
No regrets
Anyone who has ever dunked Skittles into ice cream at home and regretted the texture will understand the challenge the brand’s innovation team was working with.
The problem they (and many millennials who fancied themselves home cooks) had to solve was a surprisingly tricky one: original Skittles, when mixed with cold soft serve, go rock hard.
Rather than just throwing the candy in and calling it a day, the team created an entirely new product called Rainbow Squishy Chews, a Hungry Jack’s exclusive designed to stay soft and chewy when mixed through vanilla soft serve and shakes. For a fast food dessert, that’s a more considered bit of product development than most people might expect.
The finished Storm or Shake layers Rainbow Squishy Chews top and bottom through Hungry Jack’s vanilla soft serve or shake base, finished with a Strawberry and Lemon drizzle. Hungry Jack’s says the aim was to create a blend of creaminess, chew and fruity flavour in every bite and sip.
Getting it right
According to the brand, the development process took some back and forth. Hungry Jack’s worked with the Skittles team across numerous confectionery formats and chew styles to get the flavour and texture right, particularly when paired with soft serve and syrups.
“We’re constantly challenging ourselves to raise the bar on what desserts can be in QSR,” said Luke Pavan, Marketing Director at Hungry Jack’s. “The Storm & Shake inspired by Skittles is a great example of that mindset – taking a fun idea, solving a real texture challenge, and creating something entirely new that delivers on our commitment to exceptional taste and experience.”
This is the latest in a string of sweet-treat collaborations that have become something of a signature for the chain. Earlier this year Hungry Jack’s partnered with Nutella on both an iced coffee and a Nutella-flavoured Storm, which makes one thing very clear: the brand has a type when it comes to dessert collabs and it’s always the popular girl.
The Storm & Shake inspired by Skittles will be available for a limited time at Hungry Jack’s restaurants nationally, in-store, at drive-thru or through the Hungry Jack’s app.
Source: Wrights Communication
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