
Red Bull has launched a new Strava fitness challenge to coincide with National Quitters Day, offering Australians the chance to win a ticket to a HYROX event.
The Red Bull Zero Excuses Strava Challenge launched today and runs for 28 days. Participants log their daily movement using Strava, a fitness tracking app that allows users to record activities such as running, cycling, gym sessions and other forms of exercise, and share them within the platform’s community.
The campaign aligns with Red Bull’s long-standing involvement in sports, fitness, and endurance events, as well as its focus on performance-driven communities.
Qualifying activities for the challenge also extend to alpine and backcountry skiing, CrossFit, e-bike rides, football, golf, kayaking and kitesurfing, reflecting the challenge’s broad approach to movement.
Those who log active days during the challenge can unlock samples, digital rewards and milestone incentives.
Participants who complete 21 active days will also be entered into a draw to win a ticket to a HYROX event, one of the fastest-growing global fitness competitions.
More than 210,000 participants have taken part in the challenge so far, with more invited to join.
Source: Wired Co.
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