
Australian chicken chain Red Rooster has launched a new Reds Hot campaign featuring a limited edition spicy chicken range with a fuel giveaway attached, because petrol prices are everyone’s problem right now.
The Reds Hot range has been around a while, but this campaign is the brand’s biggest push behind it yet.
CEO Samantha Bragg says, “Reds Hot has always had a loyal following, but we knew it was time to really own spice in a way only Red Rooster can.
“This campaign is about giving Aussies the freedom to choose how they want to experience the heat – whether that’s a little kick or going all in. And right now, we know people are feeling the pressure, so being able to give a little back with free fuel vouchers felt like a no-brainer.”
The sauce is the through-line, bold and fiery, running across existing favourites and a handful of new limited-time additions. The existing menu gets the Reds Hot treatment across chicken packs, combos, the Spicy Burger and the Double the Heat Box.
The heat level is customisable, so anyone who wants to ease in rather than go straight to the deep end can do that.
The limited-time Reds Hot Exclusives are the new additions:
Spicy Rippa – two crunchy tenders with Reds Hot sauce, lettuce and Whole Egg Mayo in a Rippa roll, also available in double or triple
Reds Hot Loaded Chips – Red Rooster’s chips topped with chicken pops, Reds Hot sauce and Whole Egg Mayo
Reds Hot Buttermilk Wings – buttermilk wings in Reds Hot sauce, available in 6 or 10 pieces
The fuel giveaway is one $1,000 voucher plus 10 x $100 vouchers. To be in the running, customers need to download the Red Rooster app and like the pinned Reds Hot post on TikTok or Instagram, then drop their details in the comments. App download is a condition of entry and the competition closes May 8.
The Reds Hot range is available nationally from today, April 22, via drive-thru, dine-in, takeaway, delivery and click and collect.
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