ReFil’s new protein bars are aiming for the snack aisle, not just the gym bag

Source: Supplied

ReFil has launched in Australia with a new line of protein bars aimed at making everyday snacking a little more functional.

The new brand is entering the market with two low-sugar ranges, Cold Pressed and Crunch, covering flavours that nod to brownies, pistachio nougat, berries and cream, chocolate milkshakes, caramel slice and lemon raspberry soda.


Rather than pitching protein as something reserved for athletes or post-workout routines, ReFil is positioning the bars for regular snack moments: bags, desk drawers, school pick-up drives and the 3 pm craving window.

Julia Clark, Sales & Marketing Director of ReFil, said the brand wanted to challenge assumptions around how protein bars should taste.

“The idea behind ReFil was to challenge the assumption that protein bars need to taste like a functional food,” said Clark.

“We wanted to take the nutrition consumers are looking for and deliver it through craveable flavours, enjoyable textures and familiar dessert-inspired experiences. We chose high quality ingredients and product formats that allowed us to do that, and this meant investing in new technology within our business.”

The Cold Pressed range has a nougat-style texture and comes in three flavours: Choc Full of Brownie, Ooh Ahh Pistachio Nougat and Very Into Berries & Cream. Each bar contains 20g of protein, 17g of fibre, less than 3g of sugar and less than 200 calories.

ReFil Crunch takes the more textured route, with flavours including Chocolate Milkshake, Choc Caramel Slice and Lemon Raspberry Soda Pop. Each bar contains 15g of protein, 11g of fibre, 2g of sugar and 180 calories or less.

Clark said protein was no longer only relevant to athletes or people consuming products immediately after a workout.

“More and more Australian consumers are looking to incorporate protein into everyday moments, and this is driving strong demand in the market,” said Clark.

“ReFil is helping these consumers by making protein more accessible by offering the nutritional benefits they are looking for, whilst being an enjoyable experience.”

The launch speaks to how protein bars are being used now: less as a specialist gym product, more as an easy snack for people trying to get more protein into regular eating occasions.

ReFil is available now via the ReFil website and Amazon.

Source: Sunday Agency

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Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

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ReFil’s new protein bars are aiming for the snack aisle, not just the gym bag

ReFil has launched in Australia with a new line of protein bars aimed at making everyday snacking a little more functional. The new brand is entering the market with two low-sugar ranges, Cold Pressed and Crunch, covering flavours that nod to brownies, pistachio nougat, berries and cream, chocolate milkshakes, caramel slice and lemon raspberry soda. Rather than pitching protein as something reserved for athletes or post-workout routines, ReFil is positioning the bars for regular snack moments: bags, desk drawers, school pick-up drives and the 3 pm craving window. Julia Clark, Sales & Marketing Director of ReFil, said the brand wanted to challenge assumptions around how protein bars should taste. “The idea behind ReFil was to challenge the assumption that protein bars need to taste like a functional food,” said Clark. “We wanted to take the nutrition consumers are looking for and deliver it through craveable flavours, enjoyable textures and familiar dessert-inspired experiences. We chose high quality ingredients and product formats that allowed us to do that, and this meant investing in new technology within our business.” The Cold Pressed range has a nougat-style texture and comes in three flavours: Choc Full of Brownie, Ooh Ahh Pistachio Nougat and Very Into Berries & Cream. Each bar contains 20g of protein, 17g of fibre, less than 3g of sugar and less than 200 calories. ReFil Crunch takes the more textured route, with flavours including Chocolate Milkshake, Choc Caramel Slice and Lemon Raspberry Soda Pop. Each bar contains 15g of protein, 11g of fibre, 2g of sugar and 180 calories or less. Clark said protein was no longer only relevant to athletes or people consuming products immediately after a workout. “More and more Australian consumers are looking to incorporate protein into everyday moments, and this is driving strong demand in the market,” said Clark. “ReFil is helping these consumers by making protein more accessible by offering the nutritional benefits they are looking for, whilst being an enjoyable experience.” The launch speaks to how protein bars are being used now: less as a specialist gym product, more as an easy snack for people trying to get more protein into regular eating occasions. ReFil is available now via the ReFil website and Amazon. Source: Sunday Agency Find more food retail updates on Crumb Wire.

Allen’s Green Frogs have returned along with a few long-lost friends

Quick Bite Allen’s Green Frogs are back from the lolly graveyard hand in hand with a few long-lost friends. The fan-requested lolly is hopping back onto supermarket shelves for a limited time, joined by fellow nostalgia hits Black Cats, Mad About Teeth, Spearmint Leaves and Bananas. The return follows years of fans asking Allen’s to bring Green Frogs back, giving one of Australia’s most missed supermarket lollies another run. Nestlé Head of Marketing Confectionery Shannon Wright said Allen’s fans had been vocal about wanting nostalgic lollies back. “When it comes to nostalgic lollies, Allen’s fans are passionate for their return,” she said. “At Allen’s, we love creating new treats, but occasionally it’s fun to dip back into the lolly archives to bring back some fan favourites. “These come-back lollies are all about giving fans a chance to reconnect with nostalgic treats and sweet memories. Some lollies are simply too iconic to stay in retirement!” Green Frogs, Black Cats, Mad About Teeth and Spearmint Leaves will be available at Woolworths nationwide for a limited time, while Allen’s Bananas will be available exclusively at Coles in a 300g value pack. The comeback range is designed to tap into the kind of lolly nostalgia that makes people remember party bags, corner shops and the very specific childhood joy of picking favourites from a mixed bag. For Allen’s fans, the window to stock up is limited. The returning classics will only be available while eager lolly lovers snap them up. Source: Omnicom Find more food retail updates on Crumb Wire.

Jack Daniel’s 10 Years Old returns after speedy 2025 sell-out

Jack Daniel’s is bringing its 10 Years Old Tennessee Whiskey back to Australia after last year’s 3,000-bottle allocation sold out in under a week. The Jack Daniel Distillery will release Batch 05 locally from August 13, with another 3,000 bottles available across select retailers and venues nationally. The release continues Jack Daniel’s revival of its age-stated whiskey programme, with each annual batch showing how barrel selection, maturation and craftsmanship can shift the final pour. This year’s Batch 05 was crafted by Chris Fletcher, who was named 2026 Master Distiller of the Year. “Since we first reintroduced our age-stated whiskey a few years ago, the journey of honouring Jack’s legacy has only grown more meaningful,” he said. “As we release Batch 05 of our Jack Daniel’s 10 Years Old in Australia, we’re proud to see how this expression has become so highly anticipated globally, offering the signature complexity and depth that only ten Lynchburg summers can provide.” The 10 Years Old Tennessee Whiskey spends a decade maturing in Lynchburg, Tennessee, after being made with Jack Daniel’s classic mash bill of 80 per cent corn, 12 per cent malted barley and 8 per cent rye. It is also mellowed drop by drop through 10 feet of sugar maple charcoal before ageing, giving the whiskey its Tennessee character before the extra years in barrel do their thing. In the glass, Jack Daniel’s says Batch 05 brings aromas of cooked apple and caramel with soft oak on the nose, followed by rich molasses, chocolate and barrel spice notes with a long, warm finish. The return lands as Australian whiskey drinkers continue to chase premium, rare and highly allocated bottles, especially releases that come with heritage, craftsmanship and limited supply. Jack Daniel’s 10 Years Old Tennessee Whiskey Batch 05 is bottled at 97 proof, or 48.5 per cent ABV and will be available from August 13, 2026 at select in-store and online retailers and on-premise venues across Australia for a recommended retail price of $180. With only 3,000 bottles available nationally, this is one for whiskey drinkers who know the good stuff does not tend to wait politely on shelves. Source: We Are Different Find more food retail updates on Crumb Wire.

Felons beer boards Manly fast ferry

Manly Fast Ferry passengers can now order Felons beer on the ferry service between Circular Quay and Manly as the Australian-owned brewery joins the onboard drinks menu. This will also be the first place customers can buy Felons’ Japanese Rice Lager in a can. To celebrate the launch, all Felons beers will be available for $6 aboard Manly Fast Ferry from August 10 to August 16. The range includes Crisp Lager, Australian Pale Ale, Galaxy Haze, Crisp Light, Jinga Ginger Beer and Japanese Rice Lager. The Japanese Rice Lager is the one with the harbour give-back built in. Every can purchased aboard will help remove plastic and microplastics from Sydney Harbour through Felons’ ongoing partnership with Seabin. The beer was developed specifically for Manly and is brewed with jasmine rice and barley. Through Felons’ partnership with Seabin, the initiative has already helped remove more than 25,000 pieces of plastic and microplastics from Sydney Harbour. For passengers, it means the ferry ride from Circular Quay to Manly now comes with the option of a beer that is tied back to the harbour itself. Dean Romeo, Brand Director of Felons Brewing Co., said Manly’s connection to the harbour made the partnership a natural fit. “Manly is a place where people have a genuine connection to the harbour, whether they’re commuting, catching up with friends or spending the weekend by the water,” said Romeo. “This partnership comes at a defining moment for us as we prepare to brew our very first beers from our new state-of-the-art brewery at Manly Wharf. Soon, people will be able to enjoy a taste of Manly from Circular Quay before arriving at the brewery, or continue the experience with a beer in hand as they head back across the harbour. “Every can of our Japanese Rice Lager supports our partnership with Seabin, making it an easy way to give back to the harbour that brings us all together.” Alongside Felons’ beers, the onboard range will also include Australian-made food and drinks from CopperTree Farms Beef Chips, Hiatus non-alcoholic lager, Ester Spirits Aperitivo Spritz, Papa Salt Paloma and SomeWhen Wines. The ferry partnership also adds to Felons’ growing presence in Manly since opening at Manly Wharf in October 2024. Since then, the brewery has contributed more than $150,000 to local charities and community organisations, donated more than 6,500 cans of beer to community initiatives and events, and supported groups including LocalKind Northern Beaches, Bold & Beautiful Swim, Manly Surf Life Saving Club and Seabin. Neil Ellsmere, Chief Operating Officer at NRMA Marine, said the partnership reflects a shared commitment to community, sustainability and Sydney Harbour. “The journey to Manly is one of Sydney’s great ferry experiences, enjoyed by locals and visitors every day,” said Ellsmere. “Partnering with Felons enhances that experience with quality Australian products while supporting an initiative that helps protect the harbour itself. We’re proud to be the first place passengers can purchase Felons’ Japanese Rice Lager in cans and be part of a partnership that gives back to the waterway we all value.” The partnership will continue throughout the year with seasonal onboard experiences and community activations. Source: The Cru Agency Find more food and drink news on Crumb Wire.

Coming soon to Surry Hills: House of Bungalow hospitality and lifestyle precinct

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