
UDL has launched Double Crush 8%, its first entry into the high-strength RTD category, marking a new chapter for Australia’s original premix brand.
The vodka-based range comes in 375ml cans at 8% ABV and is available now in independent bottle shops nationally and online via Sippify. Three flavours make up the launch:
Orange & Mango – citrus zest and tropical sweetness for a bold, fruity profile.
Guava & Lime – juicy guava and zesty lime for a sharper taste, with a more refreshing finish.
Pineapple & Passionfruit – tangy pineapple and passionfruit with a clean, crisp finish.
UDL has been Australia’s original premix since 1965 and the Double Crush launch is the brand’s first step into the fast-growing 8% segment, where drinkers are increasingly after higher-strength formats that actually taste good.
Michael Newbold, VOK Beverages Senior Brand Manager, said: “Flavour always comes first for us. If it doesn’t taste great, people won’t pick it up again. Double Crush is about delivering a bigger experience without it being overly sweet or heavy – it’s bold, balanced and built to be enjoyed.”
The launch is backed by a partnership with Australian band Playlunch across a 27-date regional tour through Victoria, New South Wales, Queensland, Western Australia and Tasmania, with on-premise activation and sampling at live music and event occasions throughout.
UDL Double Crush 8% is now available in independent bottle shops nationwide and online via Sippify, priced at $33 for a 4-pack and $190 for a case of 24.
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