UDL goes high-strength with new Double Crush 8% RTD range

Source: Supplied

UDL has launched Double Crush 8%, its first entry into the high-strength RTD category, marking a new chapter for Australia’s original premix brand.

The vodka-based range comes in 375ml cans at 8% ABV and is available now in independent bottle shops nationally and online via Sippify. Three flavours make up the launch:


Orange & Mango – citrus zest and tropical sweetness for a bold, fruity profile.

Guava & Lime – juicy guava and zesty lime for a sharper taste, with a more refreshing finish.

Pineapple & Passionfruit – tangy pineapple and passionfruit with a clean, crisp finish.

UDL has been Australia’s original premix since 1965 and the Double Crush launch is the brand’s first step into the fast-growing 8% segment, where drinkers are increasingly after higher-strength formats that actually taste good.

Michael Newbold, VOK Beverages Senior Brand Manager, said: “Flavour always comes first for us. If it doesn’t taste great, people won’t pick it up again. Double Crush is about delivering a bigger experience without it being overly sweet or heavy – it’s bold, balanced and built to be enjoyed.”

The launch is backed by a partnership with Australian band Playlunch across a 27-date regional tour through Victoria, New South Wales, Queensland, Western Australia and Tasmania, with on-premise activation and sampling at live music and event occasions throughout.

UDL Double Crush 8% is now available in independent bottle shops nationwide and online via Sippify, priced at $33 for a 4-pack and $190 for a case of 24.

Find more food retail updates on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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UDL goes high-strength with new Double Crush 8% RTD range

UDL has launched Double Crush 8%, its first entry into the high-strength RTD category, marking a new chapter for Australia’s original premix brand. The vodka-based range comes in 375ml cans at 8% ABV and is available now in independent bottle shops nationally and online via Sippify. Three flavours make up the launch: Orange & Mango – citrus zest and tropical sweetness for a bold, fruity profile. Guava & Lime – juicy guava and zesty lime for a sharper taste, with a more refreshing finish. Pineapple & Passionfruit – tangy pineapple and passionfruit with a clean, crisp finish. UDL has been Australia’s original premix since 1965 and the Double Crush launch is the brand’s first step into the fast-growing 8% segment, where drinkers are increasingly after higher-strength formats that actually taste good. Michael Newbold, VOK Beverages Senior Brand Manager, said: “Flavour always comes first for us. If it doesn’t taste great, people won’t pick it up again. Double Crush is about delivering a bigger experience without it being overly sweet or heavy – it’s bold, balanced and built to be enjoyed.” The launch is backed by a partnership with Australian band Playlunch across a 27-date regional tour through Victoria, New South Wales, Queensland, Western Australia and Tasmania, with on-premise activation and sampling at live music and event occasions throughout. UDL Double Crush 8% is now available in independent bottle shops nationwide and online via Sippify, priced at $33 for a 4-pack and $190 for a case of 24. Find more food retail updates on Crumb Wire.

Festa Italiana 2026 brings Conca del Sogno to Howard Smith Wharves

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15,000 hospitality professionals head to Sydney’s ICC for Food & Hospitality Week

Food & Hospitality Week is coming to Sydney’s ICC from May 25 to May 27, uniting four major industry trade shows under one roof for the first time. More than 15,000 restaurant and foodservice professionals are expected to attend the three-day event, which brings together product discovery, live competitions, free education and networking across the full breadth of the Australian hospitality sector. The four shows running across the week are: Restaurant & Foodservice Show: Australia’s longest-running foodservice trade event, evolved from the International Catering Trade Fair Sydney, which launched in 1967. Pizza, Pasta & Italian Food Show: Dedicated showcase for pizzerias, Italian restaurants and restaurants looking to add Italian flavours to their menu. Café & Coffee Show: The go-to destination for café owners, coffee shop operators, bakeries and businesses looking to add convenience grab-and-go products to their menu. RESTECH: The Hospitality Technology Show: Cutting-edge solutions shaping the future of foodservice and hospitality operations. Five live competitions will run across the show floor: Australian Professional Chef of the Year Australian Pizza Championships Australia’s Best Burger Competition Australian Emerging Pâtissier of the Year Battle of the Butchers Six stages of free education content are also on offer, with 80 sessions covering business strategy, café operations, patisserie, chef demonstrations, pizza and hospitality technology, all included in the FHW pass. The week kicks off on Monday, May 25, with the Industry Big Night Out, billed as Sydney’s biggest hospitality party of the year, headlined by The Potbelleez featuring Muma Megs. It runs as a separate ticketed co-located event. Also ticketed separately is the Aged Care Catering Summit, Australia’s only dedicated foodservice forum for aged care professionals. Food & Hospitality Week was developed by National Media following its acquisition of Foodservice Australia in May 2024, an event dating back to 1967 and the nation’s longest-running foodservice and catering industry trade event. Jono Whyman, Event Director at Food & Hospitality Week, said: “We’re breaking down the silos of the food and beverage world to get chefs, operators, and manufacturers in the same room. By mixing world-class equipment and product showcases with industry-leading conferences and social events, we’re providing the ultimate platform for the industry to network, evolve, and conduct business together. “Whether you’re a single-unit restaurant or café owner, a national QSR brand or part of a major hospitality group, FHW will serve up something for everyone.” Brad Langton, CEO of National Media, said: “Launched 58 years ago, Foodservice Australia is the nation’s longest-running foodservice and catering industry trade event. We are thrilled to be the new custodians of this iconic event and committed to returning it to its core focus, serving as a dedicated platform and hub for the hospitality and foodservice community.” Food & Hospitality Week is a trade-only event, not open to the general public. Eligible industry professionals can use code CRUMB to secure their free trade pass. Source: Bennett PR Find more food and drink news on Crumb Wire.

Michelin-recognised Mott 32 to open at Crown Melbourne

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OpenTable reveals Australia’s top 50 Mother’s Day brunch and lunch restaurants

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