
A new player has stepped into the functional drinks zeitgeist with the launch of CocoGen, the world’s first ‘functional’ organic coconut water.
Founded in Australia and produced using organic coconuts from Vietnam, the brand aims to combine clean hydration with added nutritional benefits.
Crafting CocoGen
CocoGen is crafted from pure, organic coconut water rather than concentrate and contains no artificial colours, flavours or GMOs, the brand claims.
Each bottle is designed to support energy, recovery and general wellbeing, offering 25% more electrolytes and 17% less sugar than leading coconut water brands.
The range includes three hero products:
CocoGen + Electrolytes, which combines five essential electrolytes to boost hydration
CocoGen + Magnesium, containing 700mg of magnesium sourced from North Atlantic seawater to help ease muscle tension and aid recovery
CocoGen + Collagen featuring 5g of hydrolysed collagen peptides from Germany, certified halal and kosher, formulated to support skin, hair and joint health.
Functional Coconut Water
CocoGen is the only organic coconut water currently positioned in the functional beverage category. The product label also notes 17% less sugar content and calories per 100ml than conventional options, offering a lighter, cleaner choice for everyday wellness.
Co-founder Damon Gorrie, who has worked on global brand campaigns for names like Pepsi, David Beckham and Beyoncé, said the idea for CocoGen came from spotting a clear gap in the market.
“We wanted to take something naturally incredible and make it even better,” he said. “Coconut water has always been refreshing, but with CocoGen, we’ve created a drink that works harder, hydrating while supporting your skin, muscles, mood and performance.”
“The sleek silver packaging breaks away from the predictable blues and greens that dominate the category because we’re signalling a new era of functional hydration,” Gorrie said. “We designed it to feel just as at home in a gym bag as it does on a night out – it’s the perfect balance of performance and lifestyle, reflecting how people actually live today.”
Sourcing the Coconuts
Sourced from family-run farms in Vietnam, the coconuts are grown across 7,500 hectares of certified organic land using only organic fertilisers and bio-pesticides. Each coconut is harvested within 50 kilometres of the factory to maintain freshness and nutritional integrity.
“We know how important coconut water has become – it’s high-growth, health-led and loved by consumers,” Gorrie said. “But we also believe it can work much harder. While other leading coconut water brands have done a brilliant job establishing the category, innovation so far has been around flavour only.”
After a successful debut in Singapore, where it’s now stocked in over 110 retail locations and served across Meta offices, CocoGen is officially launching in Australia.
The brand is now available online and through select premium independent retailers and cafés in Sydney and Melbourne, with a wider rollout planned.
Source: Inpress PR
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