
Sydney-based food content creator @erinxeats (Erin) is a foodie, digital marketer and avid tarot card reader. With her ‘sixth sense for killer content’, she has built a following of over 20k across TikTok, Instagram and YouTube. In this profile, she talks to Crumb Wire about her aesthetic content, her growth as a video editor and why kindness towards creators matters.
Let’s start with the basics – What are your handles:
@erinxeats on Instagram, TikTok, YouTube and Google.
How would you describe the content you create?
It’s as simple as I like making food look good!
Imagery that makes you stop scrolling or get food FOMO. I really enjoy aesthetic, cinematic, and fun content, so I try to include a lot of that. I also love honest ratings and reviews, so having that aspect is important to me.
Tell us about your creator journey so far.
I started way back in 2020, just around COVID (which feels like it was decades ago) and like every other human stuck at home, I turned to posting my home cooking attempts online.
It naturally evolved to content about dining out once the world reopened and I’ve been going strong ever since.
What have been some of your biggest achievements and challenges along the way?
I think my biggest achievement is experiencing my own personal evolution, from shaky footage and blurry photos to confident shots that I really feel proud of. I also used to hate video editing (big challenge for me) and refused to post reels even when they were getting really popular – that’s the stubborn Taurus in me.
But now I actually love it and still find it fun. That’s probably the most important thing to me is just enjoying the process, being creative and having fun with it. It’s social media, at the end of the day – it really isn’t that serious!
How has the social media food scene changed since you started? What do you love (or not love) about where it’s heading?
It’s definitely boomed over the years, which I honestly love. I think people who are threatened by the number of foodies here shouldn’t feel that way, because now there’s such a lovely big community, heaps of unique ideas & trends bouncing around and so many people to learn from. I hope it continues to grow and evolve!
What do you wish people understood better about content creation?
I think there’s a certain disdain about influencers that makes me a bit upset. Creating content does take a lot of energy, planning and time.
I also think it’s a lot of work to decide to hate people who are just doing their job or a hobby on the side and generally not causing harm to anyone. Of course, there are bad eggs in every group, but a little kindness and understanding go a long way.
Which food creators or pages are you following right now?
I adore @wishbonekitchen @girlaboutmelb @elleshungry @lickyourphone, just to name a few.
What’s your foodie top-tip?
Don’t take it seriously! Have fun, be authentic, get a little wild with it.
And finally, what do you enjoy doing outside of work and content creation?
I’m a cat mum of two and they are my whole life, I love them so much.
I also enjoy hiking (my favourite walk is Minnehaha Falls in Katoomba), home cooking doom scrolling and am a practiced tarot card reader.
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