Crumb Wire weekly round up: October 31, 2025

Welcome to Crumb Wire‘s weekly round-up. Here, we’ll reshare the week’s hottest food and drink stories, launches and features.

Chef Profile: Andy Symeonakis on Greek traditions meeting Australian Natives

Between his Yia Yia’s kitchen and his family’s vineyard, for Head Chef and former owner of KALA Greek, Andy Symeonakis, food became about heritage. In this profile, he tells Crumb Wire about the journey to his Golden Plate Award, his use of locally sourced, native ingredients, and an enduring belief in letting quality ingredients speak for themselves.


Broadbeach gets a fresh taste of the Mediterranean with Meltemi Mediterrania

The Mediterranean has made itself at home on the Gold Coast with the opening of Meltemi Mediterrania, a new 120-seat restaurant in Broadbeach inspired by the flavours of coastal Europe and beyond.

Behind the project are Dino and Kate Georgakopoulos, the husband-and-wife team behind Xenia Grill at Main Beach and Coolangatta as well as hatted chef Tapos Singha (ex-Miss Moneypenny’s, est, Gowings Bar & Grill) . 

Innocent Bystander hits the road with a mobile cellar door

Victoria-based winery Innocent Bystander is taking its wines on the road with the launch of a custom-built Airstream that doubles as a travelling cellar door. The silver van will make its first stop at the Born Different Party in Melbourne on November 15 at 524 Flinders, an event designed to mark the Airstream’s debut and celebrate the winery’s offbeat, rule-breaking spirit.

Cupitt’s Estate to host Italian Wine Dinner with Lowe Wines

Cupitt’s Estate in Ulladulla will bring a taste of Italy to the South Coast this November with a one-night-only Italian Wine Dinner held in collaboration with Mudgee’s Lowe Wines and The Zin House. Set for November 12 as part of NSW Wine Month, the event will pair six Italian varietals grown in New South Wales with a six-course menu from Cupitt’s kitchen.

New coconut water gummies launch as FUNDAY joins forces with Raw C

Two Australian favourites are joining forces this summer, with FUNDAY Natural Sweets teaming up with Raw C to create Fruity Coconut Water Gummies – the first coconut water–infused gummies to hit Australian shelves.

Cinnabon Cake lands at Woolworths for a limited time

Woolworths has teamed up with Cinnabon again to release a limited edition Cinnabon Cake, which landed in stores and online on October 29. The new cake features a light sponge layered with Cinnabon’s signature cinnamon swirl and topped with cream cheese frosting.

It follows the brands’ first collaboration earlier this year, which saw the launch of Cinnabon Hot Cross Buns. 

KitKat and Allen’s lead Nestlé’s new Christmas line-up

Nestlé has unveiled its Christmas line-up for 2025, introducing a few new additions alongside returning favourites across its KitKat, Allen’s and Milkybar ranges. Leading the collection is the new KitKat 12 Breaks of Christmas Advent Calendar, which includes 12 individually wrapped treats.

The Groove Train brings its iconic wood-fired fare to Blackburn

Melbourne-based restaurant group The Groove Train has opened its newest venue in Blackburn, expanding its footprint across the city’s eastern suburbs. The Blackburn opening marks the seventh location for the group, which also operates restaurants in Cranbourne, Casey, Chirnside Park, Epping, Eastland and Greensborough.

Tom Smallwood’s upcoming recipe book explores maximum flavour, minimal effort

Maximum flavour, minimum effort: this philosophy forms the basis of celebrated social media foodie and author Tom Smallwood’s upcoming book, ‘Tom’s Diner.’

With a combined following of over a million across platforms, Smallwood’s approach to cooking has consistently been about keeping it simple. But his refusal to overcomplicate things in the kitchen isn’t about cutting corners – it’s about creating more with less: fewer ingredients, fewer steps and heaps less fuss.

OpenTable revamps its loyalty program with new rewards and Gold status

OpenTable has launched a new version of its loyalty program, OpenTable Regulars, offering diners more ways to earn and redeem rewards while helping restaurants encourage repeat visits. The free program allows diners to collect points for every reservation completed through the platform, starting at 100 points per booking, with select reservations offering up to 1,000 points. 

Chef Profile: Château Élan’s Praveen Leelavathy on cooking for Metallica and serving up simplicity

With over two decades across Asia, the Middle East and Australia, Executive Chef Praveen Leelavathy brings a refined, produce-led approach to Château Élan at The Vintage. In this Crumb Wire profile, he talks about cooking for world leaders and iconic heavy metal bands, the mentors who shaped him and why simplicity still leads his kitchen.

TV’s Chyka Keebaugh teams up with Tarago Cheese for ‘A Very Chyka White Christmas’

Aussie businesswoman and Real Housewives favourite Chyka Keebaugh is teaming up with Australian cheesemaker Tarago Cheese this November for A Very Chyka White Christmas, a one-night event celebrating artisanal cheesemaking and the art of entertaining.

Held on November 28 at the Tarago Cheese Shop in Gippsland, the evening will combine food, design and storytelling, with guests invited to wear a touch of white in keeping with the theme.

Whisky meets cinema at The Glendronach’s Melbourne film series

Scottish whisky label The Glendronach is bringing a touch of old-world glamour to Melbourne this November with a whisky-meets-film series at Palace Cinema Como in South Yarra. Running from November 12 to 14, the limited three-night event will pair rare single malts with classic films, blending cinematic storytelling with The Glendronach’s craftsmanship and heritage.

World’s first functional coconut water CocoGen contains 25% more electrolytes

A new player has stepped into the functional drinks zeitgeist with the launch of CocoGen, the world’s first ‘functional’ organic coconut water. Founded in Australia and produced using organic coconuts from Vietnam, the brand aims to combine clean hydration with added nutritional benefits.

Burleigh Pavilion team brings coastal dining to NSW with Terrigal Pavilion

Terrigal Pavilion will open on November 15 after an extensive redevelopment of the beachfront site at the southern end of Terrigal’s esplanade.

Led by hospitality operators Ben May and Rob Domjen, who also run Queensland’s Burleigh Pavilion, the venue will seat up to 760 people across three levels. It will include The Pav, The Tropic and The General Store, creating an all-day destination a little over an hour from Sydney.

Find more food and drink stories on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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Hungry Jack’s answers fan demand with Cheesy Cheeseburger return

Hungry Jack’s is bringing back the Cheesy Cheeseburger after years of emails, petitions, comments and fan pages calling for its return. The cult favourite keeps the same combination fans remember: a flame-grilled Australian beef patty with cheese, pickles, mayo and creamy cheese sauce. “For years, our customers have emailed us, petitioned us and even built fan pages asking for the Cheesy Cheeseburger to return. Aussies asked, and we listened, and we’re proud to be bringing it back for just $2.95, because a comeback like this should be easy on the wallet,” said Scott Baird, Chief Marketing Officer at Hungry Jack’s. It returns alongside a new Cheese Lovers Whopper, which adds Swiss cheese and Hungry Jack’s signature cheese sauce to the classic Whopper for an extra hit of cheese. “We couldn’t stop there, so we took the Whopper and cheesed it up to the max for all the cheese loving Aussies who know that the only thing that could make a burger better, is more cheese.” Hungry Jack’s is also rolling out a string of lower-priced offers across the menu, including a $4.95 snack box with six nuggets, large Thick Cut Chips and dipping sauce. A $7.95 Courtside Combo is available through the Hungry Jack’s App with a choice of Whopper Jr. or Chicken Royale, small chips, three nuggets and a small Sprite. Barista-made coffee is also part of the value push, with a small priced at $2.50, medium at $3.50 and large at $4.50. “With the cost-of-living squeeze on households right across the country, we’re focusing on delivering genuine value without compromising on flavour, and giving Australians more reasons to enjoy their Hungry Jack’s favourites,” said Baird. The Cheesy Cheeseburger is available nationwide from September 29 for $2.95, while the Cheese Lovers Whopper joins the menu from the same date. The Cheesy Cheeseburger is available at participating restaurants for a limited time while stocks last and is not available for delivery. Source: Wrights Communication Find more food and drink news on Crumb Wire.

Lollies for the lips: Allen’s and Lanolips launch a new line of sweet lip balms

Makeup bags are in for their own sweet treats as Allen’s, Lanolips and MECCA join forces to turn four classic lolly flavours into lip balms. The collaboration takes Red Frogs, Strawberries and Cream, Pineapple and Peaches and Cream out of the lolly aisle and into Lanolips’ 101 Ointment formula, with each balm borrowing the flavour profile of its Allen’s counterpart. Red Frog is the only tinted option in the collection, adding a sheer red wash while keeping the glossy, non-sticky finish Lanolips is known for. The remaining three are untinted, with Strawberries and Cream leaning sweet and creamy, Pineapple bringing a sharper tang and Peaches and Cream going softer and fruitier. The collab is already picking up on TikTok, with creators including @Sophadopha and @AdellePetros fuelling the hype around lip balms inspired by some of Australia’s most recognisable lollies. “Australians have a deep affection for both brands, so bringing together iconic Allen’s flavours with Lanolips’ cult-favourite balms felt like the perfect match,” said Shannon Wright, Head of Marketing Confectionery at Nestlé Australia. “It’s a fun, unexpected collaboration that gives our fans a whole new way to bring a bit of Allen’s fun to their day.” The idea came from Allen’s fans, with the brand saying Lanolips was one of the collaborations suggested by its community. It also follows Lanolips’ previous food-inspired team-up with Gelato Messina, which turned the gelateria’s Dulce de Leche flavour into a limited-edition 101 Ointment with an all-natural caramel flavour. The Allen’s x Lanolips collection is available now exclusively through MECCA and the official Lanolips website, with prices starting from $15. Source: Omnicom Find more food culture updates on Crumb Wire.

HelloFresh turns Australia’s country boom into a new dinner box

HelloFresh has read the room: Australia is in its country era. The meal-kit brand is joining in with a limited-edition Country Cookout Box and a one-night Boots & BBQ party in Sydney. Australia is now the world’s third-largest country music market, with Spotify streams up 115 per cent in three years and country-related TikTok content reaching 196 million views locally. The city-country divide is looking pretty thin too, with 92 per cent of streams coming from major cities and 78 per cent of music fans now considering the genre mainstream. That interest has spilled well beyond playlists. One in two country fans has bought or worn country-inspired fashion in the past year, giving the current run of boots, hats and Western styling a much bigger audience than the traditional country crowd. HelloFresh is taking that same mood into the kitchen with a smokehouse-inspired menu designed for weeknights, particularly as one in three Australians says they always or often feel pressed for time. “At HelloFresh, we want to inspire Australians to break out of their usual dinner routine and enjoy the excitement of trying something new,” said Hannah Gilbert, Senior Director, Product Development at HelloFresh Australia. “With bold flavours and a playful Southern twist, the Country Cookout Box makes it easy to bring the warmth and generosity of a backyard BBQ to the dinner table – even on the busiest weeknight.” The Country Cookout Box brings together five Southern-inspired dishes including: Southern Beef Brisket Loaded Fries – smoky brisket piled over golden fries Crumbed Tex-Mex Chicken Tacos – crunchy chicken with Tex-Mex flavours Sticky Honey BBQ Pork Steaks – pork steaks finished with a sweet BBQ glaze Smokey Crumbed Chicken & Cos-Corn Tacos – crumbed chicken with cos and corn Spiced Apple & Pear Crumble – a warm fruit crumble to finish The limited-edition box is available to order through HelloFresh until November 3. Boots, barbecue and a night at The Greenwood The food is also abandoning the meal-kit box for one night, with HelloFresh taking over The Greenwood Hotel for its Boots & BBQ event in Sydney. Tickets are $10, with live country music, line dancing and tastings from the Country Cookout menu on the night. A full drinks service will also be available, turning the launch into something closer to a country-themed night out than a standard menu tasting. The event is built around the same crossover driving the broader campaign: country culture moving well beyond the paddock and into city venues, wardrobes, playlists and now dinner plans. Source: We Are Different Find more food and drink news on Crumb Wire.

GYG overhauls GOMEX Rewards with free burritos and new perks

There are loyal customers, and then there are people who have ordered Guzman y Gomez more than 500 times in a year. One GYG customer has placed 511 orders in 2026 and earned more than $550 in GYG Dollars, while another is close behind on 480. They are part of a much bigger group of regulars, with more than 100,000 GOMEX members maintaining a weekly ordering streak for at least six years. “With over 100,000 GOMEX members who’ve ordered GYG every week for over 6 years, GOMEX Rewards isn’t just loyalty, it’s a lifestyle. We wanted GOMEX Rewards to keep up with our guests,” said Claire West, Chief Marketing Officer at GYG. “GOMEX Rewards is already one of the best restaurant loyalty programs in Australia, and now we’re giving even more value back to our guests.” GYG is now giving that loyalty program a major overhaul, relaunching GOMEX Rewards with a new earn-and-redeem system, extra perks and a redesigned app that keeps rewards, offers and ordering history in one place. Members now earn one point for every $1 spent, whether they order through the app or in restaurant, with 150 points automatically converting into $10 GYG Dollars. Every sixth order also earns a free coffee or other hot drink. New members get a free burrito worth $14.50 when they sign up, while existing members are getting something out of the relaunch too. GYG has kicked off the new program with a free Medium Chipotle-Seasoned Fries offer available to all GOMEX members, with more exclusive deals expected to follow. GOMEX gets a bigger home in the app The loyalty overhaul comes with a broader redesign of the GYG App, where members can now see their points history, current offers, ordering streak and lifetime GYG Dollars in a dedicated rewards hub. Coffee stamps and saved favourites have also been pulled into the same experience, while a scannable GYG card makes it easier to earn points in restaurant. For anyone who would rather skip opening the app altogether, GOMEX Rewards can now be added to Apple Wallet or Google Wallet and scanned directly from there. The changes turn GOMEX into more than a basic points program, especially for customers already ordering often enough to make 511 visits in a year seem possible. Find more food and drink news on Crumb Wire.

Mordeo at Martin Place re-jigs private event format

Not every corporate event needs a lectern, a lanyard and a tray of sad canapés. Mordeo is bringing more of the actual restaurant experience into private events at its Martin Place venue. The Southern European restaurant at 52 Martin Place is putting more of its kitchen into corporate and private events, with Italian cheese making alongside La Stella Latticini, chef-led fresh pasta stations, cocktail masterclasses, roaming oyster shuckers and Champagne towers all available as part of the experience. “We strive to bring the making of food and beverages into the event itself. Guests can watch fresh cheese and pasta being made, or enjoy oysters shucked to order as they move through the room. It really brings the energy of Mordeo’s kitchens into corporate and private events, and gives people something to experience together beyond the meal,” said Nick Aspros, owner of Mordeo. Resident musician Tiago Delucca can also be added to events, while the restaurant’s indoor and outdoor spaces can be booked separately for smaller gatherings or combined for larger functions. The format covers everything from corporate lunches and networking events to product launches, cocktail functions and private dining, with food ranging from roaming canapés and grazing menus to banquets and seated meals. Mordeo’s Southern European focus carries through to the drinks, with tailored beverage packages, cocktails, draught beer and a wine list that puts the region front and centre. For larger events, the restaurant can seat up to 110 guests indoors or host 200 standing. Its private dining room is a smaller option for groups of up to 32 seated or 40 standing, with a minimum spend of $2,000 at lunch and $3,000 for dinner. Groups wanting the whole venue can book Mordeo exclusively for Saturday or Sunday lunch or dinner, including the restaurant’s indoor and outdoor areas and bar. Exclusive hire comes with a $7,000 minimum food and beverage spend. Bookings and event enquiries are available directly through Mordeo’s events team. Source: Stanley House Studios Find more dining out updates on Crumb Wire.

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