OpenTable revamps its loyalty program with new rewards and Gold status

Source: Supplied

OpenTable has launched a new version of its loyalty program, OpenTable Regulars, offering diners more ways to earn and redeem rewards while helping restaurants encourage repeat visits.

The free program allows diners to collect points for every reservation completed through the platform, starting at 100 points per booking, with select reservations offering up to 1,000 points.


In select markets, diners can now use their points toward prepaid experiences such as set menus, wine tastings or dinner-and-show packages.

In the US, points can also be used toward the bill when dining out. Diners in Australia, Canada, the UK, Germany and the US can redeem points for Amazon gift cards.

OpenTable Chief Growth Officer Robin Chiang said the revamped program was designed to benefit both diners and restaurants. “Restaurants depend on loyal, high-value guests, and our enhanced loyalty program is designed to deliver just that,” he said.

“This program is a big win for diners, too, who will benefit from even more ways to redeem points and get access to perks from OpenTable’s network of restaurants and strategic partners. We will be adding more benefits over the coming year. The program is seamless to sign up for, and it’s completely free.”

The update also introduces a new loyalty tier called Gold status, which rewards frequent diners with added benefits. Members can reach Gold by completing six reservations within 12 months and keep the status for a year.

Gold members gain early access to last-minute restaurant openings through the Priority Notify Me feature and will receive six months of Uber One membership free in select markets, including Australia.

A new loyalty hub within the OpenTable app and website will let diners track their points balance, access benefits and redeem rewards.

The rollout marks a major refresh for OpenTable’s loyalty offering, expanding the ways diners can engage with restaurants on the platform.

Source: Praytell

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Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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