
There are loyal customers, and then there are people who have ordered Guzman y Gomez more than 500 times in a year.
One GYG customer has placed 511 orders in 2026 and earned more than $550 in GYG Dollars, while another is close behind on 480. They are part of a much bigger group of regulars, with more than 100,000 GOMEX members maintaining a weekly ordering streak for at least six years.
“With over 100,000 GOMEX members who’ve ordered GYG every week for over 6 years, GOMEX Rewards isn’t just loyalty, it’s a lifestyle. We wanted GOMEX Rewards to keep up with our guests,” said Claire West, Chief Marketing Officer at GYG.
“GOMEX Rewards is already one of the best restaurant loyalty programs in Australia, and now we’re giving even more value back to our guests.”
GYG is now giving that loyalty program a major overhaul, relaunching GOMEX Rewards with a new earn-and-redeem system, extra perks and a redesigned app that keeps rewards, offers and ordering history in one place.
Members now earn one point for every $1 spent, whether they order through the app or in restaurant, with 150 points automatically converting into $10 GYG Dollars. Every sixth order also earns a free coffee or other hot drink.
New members get a free burrito worth $14.50 when they sign up, while existing members are getting something out of the relaunch too. GYG has kicked off the new program with a free Medium Chipotle-Seasoned Fries offer available to all GOMEX members, with more exclusive deals expected to follow.
GOMEX gets a bigger home in the app
The loyalty overhaul comes with a broader redesign of the GYG App, where members can now see their points history, current offers, ordering streak and lifetime GYG Dollars in a dedicated rewards hub.
Coffee stamps and saved favourites have also been pulled into the same experience, while a scannable GYG card makes it easier to earn points in restaurant.
For anyone who would rather skip opening the app altogether, GOMEX Rewards can now be added to Apple Wallet or Google Wallet and scanned directly from there.
The changes turn GOMEX into more than a basic points program, especially for customers already ordering often enough to make 511 visits in a year seem possible.
Find more food and drink news on Crumb Wire.