100s & 1000s Mini Rice Cakes bring childhood flavour to Table of Plenty

Source: Supplied

Table of Plenty has launched a new snack range inspired by one of Australia’s most recognisable party treats, 100s & 1000s.

The 100s & 1000s Mini Rice Cakes combine the brand’s signature milk chocolate-topped rice cakes with rainbow sprinkles made from natural colours and flavourings. The product aims to bring a touch of nostalgia to lunchboxes and afternoon snacks while keeping a focus on simple ingredients.


The range is available in Woolworths stores nationally in two sizes: a 102g lunchbox pack with six snack portions and a 200g family pack for sharing. Each serving is made with wholegrain rice and is gluten-free, fructose friendly and vegetarian suitable.

Openway Food Co Marketing and Innovation Director Suzanne Morrison said, “Aussies have such an emotional connection to 100s & 1000s, it’s pure childhood joy.

“We kept thinking, why should that magic be limited to white bread at birthday parties? This launch brings together that incredible nostalgia with the kind of quality ingredients today’s families are looking for.”

Established in Melbourne, Table of Plenty is part of the Openway Food Co group and has built a reputation for producing lighter snacks that balance flavour and nutrition.

The new release joins its existing range of topped rice cakes, expanding its line-up of better-for-you snacks now found in supermarkets across Australia.

Source: Zonnios & Hunt

Find more food retail updates on Crumb Wire.

Pallavi Mathur

pallavim9893@gmail.com

Pallavi Mathur is the founder and editor of Crumb Wire. She cut her teeth in PR before turning her lifelong passion for food into a full time gig. Pallavi brings readers a daily digest of what's hot in food and drink, covering restaurants, retail and features rooted firmly in food culture.

https://crumbwire.com/

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