
Bulla has unveiled a new range of ice cream products for summer, adding five launches across its Murray St Ice Creamery and Splits lines.
The family-owned dairy producer is expanding its presence in the freezer aisle with new flavours and a refreshed take on a long-running classic.
Murray St Ice Creamery has introduced two new 1L tubs made with fresh Australian milk and cream. Pistachio Raspberry Ripple combines roasted pistachios with a raspberry swirl and is available exclusively at Woolworths. A second variety, Salted Caramel with Speculoos Biscuits, blends salted caramel ice cream with pieces of spiced Speculoos biscuits and is stocked at Woolworths and independent retailers.
“At Bulla, we’re proud to keep innovating while staying true to our family dairy heritage,” said Chris Martin, Head of Marketing at Bulla.
“Our latest ice cream creations are more than just new flavours – they’re crafted moments of indulgence designed to bring a little joy to Aussie households.”
Bulla has also reimagined its long-standing Splits range in a scoopable 1L tub format. The new range pairs fruit sorbet with Bulla Real Dairy Vanilla in a half-sorbet, half-ice cream blend.
The tubs come in Mango, Raspberry and Lemon-Lime, all made with real fruit juice. Mango is available at Woolworths, while Raspberry and Lemon-Lime can be found at Woolworths and independents.
Further product launches are planned for later in the season as the brand continues expanding its summer offering.
Source: Theory Crew
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