
Ferguson Plarre’s Bakehouses is turning 125 and giving away 10,000 free slices of cake to mark the occasion.
Every Victorian location will be handing out a free slice of birthday cake with any purchase on Friday, June 5.
Through winter, members of the Sweet Rewards Club, Ferguson Plarre’s points-based loyalty program, will get weekly $1.25 specials on iconic bakery items, a nod to the bakery’s 125 years with one cent per year pricing.
Non-members can still get in on the celebrations with discounts of up to 30% off meat pies, cupcakes and sweet slices in store through winter.
The business has a long history in Victorian communities. Otto Plarre opened the first Plarre’s Cakes shop on Puckle Street in Moonee Ponds, which remains the oldest and longest running Ferguson Plarre location.
It was a later generation that brought the Ferguson and Plarre families together into the business known today. Otto’s great-grandchildren, Steve and Mike Plarre, now run the business, having learned the ropes from their father, third generation baker Ralph Plarre OAM.
Ferguson Plarre CEO Steve Plarre said, “In a world of trends and viral food moments, Ferguson Plarre has stood strong as a reliable and comforting bakery staple in local communities for years, with almost 80 bakeries across Victoria.
“We know what we’re good at, and we’ve spent 125 years perfecting recipes that have been passed down for five generations of Plarre’s, from vanilla slices and chocolate eclairs to the perfectly flaky sausage roll or tiddly oggie. We’re a family business at heart, so it only felt right to celebrate this exciting milestone with our wider family by sharing some birthday cake, just like we do at home.
“We’re also keen to give back to our loyal customers who have supported us in the last 125 years, charging just one cent per year for our legacy items.”
Ferguson Plarre’s almost 80 locations are spread across Melbourne and regional Victoria, from the northern and western suburbs to Queen Victoria Market, Chadstone and Geelong.
Source: Soda Communications
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