
Streets Viennetta is launching a new Salted Caramel flavour in Australia, marking the brand’s first new local flavour in years.
The Streets classic, which has been a fixture on Australian dinner tables since the mid-1980s, is adding Viennetta Salted Caramel to its lineup alongside the original Vanilla.
The new flavour blends smooth salted caramel and vanilla with delicate crisp caramel layers and caramel pieces, keeping the signature ripple structure and the unmistakable crack that has made Viennetta a generational staple.
The last time Streets launched a new Viennetta flavour in Australia was the Birthday Cake edition in 2022, released to mark the brand’s 40th anniversary. Salted caramel is already one of Viennetta’s best-selling variants globally, and its arrival in Australia reflects both shifting flavour preferences and a broader resurgence of interest in nostalgic classics.
Kalli Swaik, Marketing Director at Streets, said, “Viennetta has a special place in Australian memories, anchored in those moments when we get together at home with family and friends. It’s always been the dessert you brought out when guests came over and you wanted dinner to feel a little bit fancy.
“More than 40 years later, what has changed is how Australians are entertaining – we’re seeing more moments at home together, and a growing ask from consumers to create something that feels special without the effort. That’s exactly where Viennetta fits.”
Streets, which is part of The Magnum Ice Cream Company, first brought Viennetta to Australia in the mid-1980s, positioning it as the dessert you pulled out when you wanted dinner to feel a little bit fancy.
Swaik said, “What’s been really exciting is seeing how Viennetta connects generations. There is a sense of nostalgia when the Viennetta lands on the table. People who grew up with it are now sharing it with their own kids, while younger consumers are discovering it for the first time as a simple way to make an everyday moment transform into something fun, indulgent and iconic.”
Viennetta Salted Caramel is available now at Coles and Metcash supermarkets nationwide at RRP $8.00.
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