
Macca’s is going full FIFA World Cup mode this winter, with a limited-edition meal range, collectible cups and a Caramilk McFlurry dropping nationwide.
The FIFA World Cup 26 Meal comes with a choice of Big Mac or 10-piece Chicken McNuggets, Fries, a drink and limited-edition gold-packaged Big Mac Sauce. Every Large meal comes with a free collectible cup featuring one of six designs: David Beckham, Ronaldinho Gaucho, Thierry Henry, Heung-Min Son, Lamine Yamal and Grimace.
The FIFA World Cup 26 Happy Meal comes with one of 15 collectible Squishmallows plush in FIFA World Cup-inspired jerseys, plus a scannable code that unlocks an exclusive digital game.
The Goal-den McFlurry with Caramilk is the figurative cherry on top, combining creamy vanilla soft serve, rich caramel sauce and a crunchy coconut topping.
Mary Vrancic, Senior Marketing Director at McDonald’s Australia, said, “At Macca’s, magic happens when people come together to share the moments they care about most – and for many Aussies, that’s sport. From late-night kick offs to nail-biting penalty shoot-outs, Macca’s has long been part of how Aussies do matchday, whether it’s a quick bite before the game, more Fries during extra time or something sweet to celebrate (or soften) the big moments.
“As football icons take the field to unite fans across continents, Macca’s will be there from the first whistle to the final minute serving up limited-time meals and keepsakes so fans of all ages can be part of the excitement throughout the tournament and beyond.”
David Beckham said, “Football is about much more than what happens on the pitch. Campaigns like this bring fans and families together and build the excitement in the lead up and during the FIFA World Cup tournament.”
Lamine Yamal said, “Only at McDonald’s do I get to team up with Grimace – he’s got flow. Working with McDonald’s means celebrating the World Cup in a fun way – good food, good energy, and sharing those moments with family, friends, and fans.”
Off the menu, fans can collect digital stickers of every player qualified for the tournament through the MyMacca’s app, in partnership with Coca-Cola and Panini, the official licensed sticker producer of the FIFA World Cup 26. MyMacca’s points can also be redeemed for exclusive in-game bundles in FIFA Rivals, the new official mobile game of the tournament.
In a nod to its crew, Macca’s has also sent three standout Australian team members to the FIFA World Cup 26 finals in New York City as recognition for their performance.
The range is available from June 10 nationwide via drive-thru, front counter, McDelivery and the MyMacca’s app, for a limited time.
Source: Omnicom
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