
Gelatissimo is bringing back the $1 treat, giving new Club Gelato members the chance to score a scoop of gelato for just one dollar.
For 30 days only, the gelato brand is offering more than 200,000 scoops of premium gelato for $1 across its 61 stores nationwide. The deal is available to new Club Gelato members who sign up through the Gelatissimo app and redeem their first scoop in-store.
It lands at a time when a quick treat is not feeling quite as quick on the wallet. Coffees are sitting around $6, sandwiches can easily hit $15, and even a casual sweet snack can creep into double digits. So a $1 scoop is doing a fair bit of heavy lifting in the little treat economy.
The offer is part of Gelatissimo’s play into “little treat culture”, where everyday indulgences like morning coffees, bakery runs and after-dinner desserts have become small mood-lifters in otherwise expensive weeks.
“Life is expensive enough without giving up the things that make you happy,” said Natalie Brennan, General Manager of Gelatissimo Australia.
“We’ve seen Aussies embrace little treats as a way to brighten their day, whether that’s a coffee, a pastry or a dessert after dinner. At a time when little treats mean more than ever, we’re excited to give Australians the chance to enjoy a premium scoop of gelato for just $1.
“Finding anything for $1 these days is becoming increasingly rare, so we’re excited to give Aussies a simple reason to treat themselves this winter with a premium scoop of gelato for just $1.”
The timing also lines up with school holidays across much of the country and National Ice Cream Day on July 19, giving Australians a few easy excuses to head in-store for a scoop.
To claim the offer, new members need to download the Club Gelato app on iOS or Android, sign up as a new member and redeem their $1 scoop voucher in-store within four weeks of signing up.
The deal is available to new members only, limited to one voucher per member and cannot be used with any other offer. Additional toppings are charged at standard prices.
The $1 scoop offer is available now and ends August 5. Store locations can be found via Gelatissimo’s website.
Source: Two Palms Media
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