
Muffin Break has teamed up with Starlight Children’s Foundation for the month of May, with a limited muffin and a fundraising target to match.
Throughout May, a specially created Starlight Muffin is available in stores at $7.50, with $1 from every sale going directly to Starlight. Customers can also make a $2 donation in-store.
The campaign is targeting $50,000 to support Starlight’s hospital programs nationwide, which help seriously ill children and their families through play, entertainment and moments of joy during some of the hardest times of their lives.
The push sits within Starlight’s broader annual appeal, which kicked off on Starlight Day on May 19 and is calling on Australians to collectively raise $1.95 million by June 30.
As Australia’s broadest-reaching children’s charity, Starlight has spent decades working to make hospital a better place for kids, bringing brightness to wards across the country at a time when families need it most.
For Muffin Break, the partnership is a natural extension of its community focus, with the campaign giving customers a tangible way to contribute every time they walk through the door. A muffin has never felt more meaningful.
Kathryn Clift, Head of Brand at Muffin Break, said: “At Muffin Break, we are committed to creating moments of joy in our communities, and we are proud to support Starlight in helping bring smiles, fun and positivity to children and families facing challenging times. We’re delighted to play a small part in making a meaningful impact alongside our customers and teams.”
Matt Geraghty, National Partnerships Manager at Starlight Children’s Foundation, added: “We’re incredibly grateful to Muffin Break for their generous support in helping Starlight bring joy and laughter to seriously ill children and their families when they need it most.
“We encourage customers and communities across Australia to visit their local Muffin Break in May – every donation and every Starlight Muffin sold helps bring more smiles to sick kids.”
Muffin Break customers can pick up a Starlight Muffin at their local store between May 1 and May 31.
Source: Grande Creative
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