
Pizza Hut Australia has unveiled its new Garlic & Cheddar Topped Golden Stuffed Crust, rolling out nationally from November 3. To mark the launch, the brand will host a one-day “Get Stuffed Free Pizza Exchange” event, inviting customers to trade in empty pizza boxes from rival chains for a free pizza.
The new Golden Stuffed Crust builds on the brand’s long-running Stuffed Crust base, now featuring a blend of Cheddar cheese and Pizza Hut’s garlic seasoning baked onto the edge. The upgrade aims to deliver a crisp, golden finish and extra flavour for just $1 more than the standard Stuffed Crust.
The Free Pizza Exchange will take place on November 21 between 4 pm and 7 pm at select stores across four states. Customers who bring in an empty pizza box from another brand can claim a free Golden Stuffed Crust Pepperoni Pizza at Pizza Hut’s Surry Hills and Waterloo stores in NSW, Forest Lake and Runaway Bay in QLD, South Melbourne in VIC, and Morley in WA.
Pizza Hut Australia’s Chief Marketing Officer, Wendy Leung, said the launch continues the brand’s commitment to fun, flavour and innovation.
“Pizza Hut has always been about fun, flavour and innovation and we wanted to give Aussies a reason to fall back in love with our crusts. The new Golden Stuffed Crust delivers on all three and the Get Stuffed Free Pizza Exchange brings that spirit to life by giving people the chance to trade in their pizza frustrations for something they’ll actually love.”
The campaign plays on the idea of swapping everyday frustrations for something more satisfying, with Pizza Hut positioning the Golden Stuffed Crust as a way to make up for lacklustre pizza experiences elsewhere.
Alongside the launch, Pizza Hut is running a national promotion with Coca-Cola. Between November 17 and December 21, customers who purchase any pizza and a 1.25L Coke go in the draw to win a VIP Peking Duk Tour Experience for two in 2026.
Source: Wired co.
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