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July 2026

Gelatissimo is giving away 200,000 scoops for $1

Pallavi Mathur04 mins

Gelatissimo is bringing back the $1 treat, giving new Club Gelato members the chance to score a scoop of gelato for just one dollar. For 30 days only, the gelato brand is offering more than 200,000 scoops of premium gelato for $1 across its 61 stores nationwide. The deal is available to new Club Gelato members who sign up through the Gelatissimo app and redeem their first scoop in-store. It lands at a time when a quick treat is not feeling quite as quick on the wallet. Coffees are sitting around $6, sandwiches can easily hit $15, and even a casual sweet snack can creep into double digits. So a $1 scoop is doing a fair bit of heavy lifting in the little treat economy. The offer is part of Gelatissimo’s play into “little treat culture”, where everyday indulgences like morning coffees, bakery runs and after-dinner desserts have become small mood-lifters in otherwise expensive weeks. “Life is expensive enough without giving up the things that make you happy,” said Natalie Brennan, General Manager of Gelatissimo Australia. “We’ve seen Aussies embrace little treats as a way to brighten their day, whether that’s a coffee, a pastry or a dessert after dinner. At a time when little treats mean more than ever, we’re excited to give Australians the chance to enjoy a premium scoop of gelato for just $1. “Finding anything for $1 these days is becoming increasingly rare, so we’re excited to give Aussies a simple reason to treat themselves this winter with a premium scoop of gelato for just $1.” The timing also lines up with school holidays across much of the country and National Ice Cream Day on July 19, giving Australians a few easy excuses to head in-store for a scoop. To claim the offer, new members need to download the Club Gelato app on iOS or Android, sign up as a new member and redeem their $1 scoop voucher in-store within four weeks of signing up. The deal is available to new members only, limited to one voucher per member and cannot be used with any other offer. Additional toppings are charged at standard prices. The $1 scoop offer is available now and ends August 5. Store locations can be found via Gelatissimo’s website. Source: Two Palms Media Find more food retail updates on Crumb Wire.

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Steph de Sousa’s colourful cookware range is coming to ALDI

Pallavi Mathur010 mins

Steph de Sousa is bringing her bright, no-fuss kitchen style to ALDI’s middle aisle. The social media creator and TV chef behind Steph Cooks Stuff (@Steph_Cooks_Stuff) has teamed up with ALDI for the retailer’s first cookware collaboration, with a 13-piece Special Buys range landing exclusively at ALDI and on DoorDash from July 22. The Steph Cooks Stuff x ALDI range covers cookware, silicone gadgets, kitchen textiles and de sousa’s cookbooks, with prices starting at $4.99 and every piece coming in under $49.99. The full cookware range can be picked up for under $165. Known for affordable cooking and a very colour-happy kitchen aesthetic, de Sousa has worked with ALDI on pieces designed to feel practical without looking like they belong at the back of a cupboard. The collection includes cast aluminium pots, roasters, silicone utensils, measuring sets, trivets, tea towels, an apron set and design nods to de Sousa’s signature glasses. The colour palette is not exactly shy either, with electric blue, pop pink and dreamy purple running through key pieces in the range. de Sousa said, “Creating this range with ALDI has been a dream. I wanted to design pieces I reach for every day, but in colours and styles that bring a bit of joy into the kitchen. They’re not just pretty, they’re practical, hardworking and made to be used. And the best part is, each piece is available at an incredibly low ALDI price, because beautiful, quality cookware should be accessible to everyone,” said de Sousa. “My favourite products have to be the 5L One Pot ($49.99) and the One Pan Roaster ($29.99). They are made from a durable but super lightweight cast aluminium, perfect for those simple, all in one dishes. They come in three amazing colours: electric blue, pop pink and dreamy purple, are dishwasher safe for super easy cleaning and they each include a bespoke recipe to help get you started! The One Pot also comes with an interchangeable flower knob for the lid which I love.” On the collection’s bold utensils and accessories, de Sousa said the personality came through in the smaller pieces too. “I had a lot of fun designing this part of the range because it’s where the personality really comes through. The spoon rest doubles as a pot vent ($4.99) and is designed in the shape of my glasses! The apron and oven glove come in a perfectly sized tote bag ($19.99), ideal for heading into ALDI to pick up your shopping essentials in style.” Belinda Grice, Group Director, Special Buys, said ALDI was excited to develop the retailer’s first cookware collaboration with de Sousa. “There’s no one brighter, bubblier or more fabulous in the kitchen than Steph de Sousa, so we couldn’t be more excited to develop this unique range that matches her flair and lives up to our promise of exceptional quality at ALDI prices. “This is our first ever cookware collaboration and who better to partner with than Steph, who just oozes ‘Good Different’. Having worked with Steph for a number of years, this range brings together our shared passion for making home cooking simple, enjoyable and accessible,” said Grice. “We know our customers are looking for quality cookware in beautiful designs at affordable price points. As a limited time Special Buy, we expect it will be a standout range our shoppers and Steph’s fans won’t want to miss.” What’s in the Steph Cooks Stuff x ALDI range? 5L One Pot, $49.99 – Cast aluminium pot with ceramic non-stick coating. Includes a bespoke recipe from de Sousa, silicone handle covers and interchangeable knobs. Suitable for all stovetops including induction and oven safe to 150°C. Available in electric blue, pop pink and dreamy purple. One Pan Roaster, $29.99 – Cast aluminium roaster designed for even heat distribution, with a ceramic interior coating that is PFOA and PTFE-free. Suitable for all stovetops including induction, dishwasher safe and includes an exclusive Steph Cooks Stuff recipe. Available in electric blue, pop pink and dreamy purple. Silicone Utensils 3pc, $12.99 each – Everyday kitchen tools made with heat-resistant two-tone silicone up to 180°C and a flexible nylon core for strength and control. Dishwasher safe. Available in two sets: Set A includes a mince masher, turner and tongs, while Set B includes a spreader spatula, spatula and whisk. Measuring Cups and Spoons 10 piece set, $6.99 – 10-piece measuring set with a custom flower clip for easy organisation. Dishwasher safe and available in electric blue, pop pink and dreamy purple. Measuring Jug 3-piece set, $6.99 – Three-piece measuring jug set with 250ml, 500ml and 1000ml jugs. Dishwasher safe and available in electric blue, pop pink and dreamy purple. Silicone Spoon Rest, $4.99 – Bench-saving spoon rest designed for cooking mess management. Heat resistant up to 180°C, dishwasher safe and available in electric blue, pop pink and dreamy purple. Silicone Trivet, $4.99 – Playful floral trivet designed to protect surfaces from heat up to 180°C. Dishwasher safe and available in electric blue, pop pink and dreamy purple. Silicone Pot Vent and Spoon Holder, $4.99 – Dual-purpose kitchen accessory featuring de Sousa’s signature glasses design. Works as both a pot vent and spoon holder, is heat resistant up to 180°C, dishwasher safe and available in electric blue, pop pink and dreamy purple. Velour Tea Towel 2pk, $8.99 – Soft cotton velour tea towel two-pack designed for everyday use with a more styled-up finish. Available in four designs. Apron & Oven Glove in Tote Bag, $19.99 – Coordinated three-piece set featuring a cotton apron, oven glove and matching tote bag. Available in four designs. Easy Dinner Queen by Steph de Sousa, $12.99 – de Sousa’s cookbook focused on quick, delicious dinner recipes. Air Fryer Queen by Steph de Sousa, $12.99 – de Sousa’s air fryer cookbook with meal inspiration and tips for getting more out of an air fryer. The 13-piece Steph Cooks Stuff x ALDI Special Buys range will be available in ALDI’s middle aisle and on DoorDash from July 22 until stocks…

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Macca’s is making the Quarter Pounder range bigger for good

Pallavi Mathur05 mins

Macca’s is giving the Quarter Pounder a bigger permanent line-up after spending more than 50 years as undisputed king of the Australian menu. The new Quarter Pounder range is available nationwide from July 8, adding four variations to the menu: two returning fan favourites and two new double versions stacked with 100% Aussie beef. It is less of a reinvention and more of a full Quarter Pounder victory lap. The classic burger already has the numbers behind it, with more than 56 million burgers sold across the Quarter Pounder range in Australia over the past 12 months. That includes the Quarter Pounder, Double Quarter Pounder and Quarter Pounder Deluxe, with the range accounting for 27.6 per cent of all beef burger sales at Macca’s. Put another way, more than 100 Quarter Pounders from the range are sold every minute across Australia. It also ranks as Macca’s second most popular burger range nationwide, behind only the Cheeseburger. New South Wales leads the country’s Quarter Pounder obsession, purchasing more than 17 million burgers from the range in the past year. Victoria and Queensland are tied in second place, with more than 14 million burgers sold in each state. The new Quarter Pounder line-up The expanded range includes four Quarter Pounder variations, all made with 100% Aussie beef and served on a sesame seed bun. Quarter Pounder Deluxe (Back by demand) – A quarter pound of 100% Aussie beef topped with 100% Aussie melted cheese, juicy tomato, crisp lettuce, pickles and onions, finished with tangy mustard, ketchup and creamy McChicken® sauce. Quarter Pounder BBQ Bacon & Crispy Onions (Back by demand) – A quarter pound of 100% Aussie beef stacked with rasher bacon, crispy onions, pickles, melted cheese and smoky BBQ sauce. Double Quarter Pounder Deluxe (New) – Two quarter pound 100% Aussie beef patties with 100% Aussie melted cheese, crisp lettuce, juicy tomato, pickles and onions, finished with mustard, ketchup and creamy McChicken® sauce. Double Quarter Pounder BBQ Bacon & Crispy Onions (New) – Two quarter pound 100% Aussie beef patties stacked with rasher bacon, crispy onions, pickles, melted cheese and rich BBQ sauce. Amanda Nakad, Marketing Director for McDonald’s Australia, said the Quarter Pounder had earned its place as one of Australia’s most loved burgers. “For over 50 years, the Quarter Pounder has earned its place as one of Australia’s most loved burgers thanks to its unmistakeable flavour and consistently satisfying recipe. “This milestone gave us the perfect opportunity to celebrate everything our customers love about the Quarter Pounder and bring more choice to the menu – and this new range is here to stay. Whether it’s the classic Quarter Pounder or one from the new range, each burger delivers on the great taste and quality ingredients that have made the Quarter Pounder a legend for five decades.” The range keeps the classic Quarter Pounder cues in place, from the Aussie beef and golden toasted buns to the melty cheese, pickles and fresh onions. The new Quarter Pounder range is permanently available at Macca’s restaurants nationwide from July 8 via drive-thru, front counter, McDelivery and the MyMacca’s app. Source: Omnicom Find more food and drink news on Crumb Wire.

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Cockatoo Island is getting an immersive horror dinner

Pallavi Mathur04 mins

Fear Island: The Thriller Dinner is bringing horror, theatre and a full banquet to Cockatoo Island this August. Launching as a premium companion experience to Fear Island: The Tunnels of Terror, the new adults-only event swaps the usual dinner-and-a-show format for something much more involved. Guests are not just watching the story unfold. They are seated inside it. The immersive dining experience will take over Sydney’s Cockatoo Island across two nights, combining shared dining, live performance, theatrical storytelling and atmospheric horror in one evening. The night starts with a signature welcome cocktail before guests sit down for a shared dining experience designed to get people talking. The menu includes shared entrée platters, The Warden’s Feast, a premium spit roast banquet with seasonal accompaniments, and shared dessert platters. A cash bar will also run throughout the evening. From there, things get less normal. As guests dine, characters move through the room, secrets begin to surface and unexpected visitors arrive, pulling diners further into Fear Island’s dark little world. Unlike traditional dinner theatre, there is no stage separating the performance from the table. Guests sit inside the action, with the line between actors and diners blurring as the night moves through suspense, mystery and a healthy amount of “wait, should that person be trusted?” energy. Event Director Monique Annetts said The Thriller Dinner was inspired by the growing demand for immersive experiences around the world. “People are looking for experiences they can talk about afterwards—not just another dinner reservation.” “The Thriller Dinner combines incredible food, live theatre, immersive storytelling and one of Sydney Harbour’s most unique locations to create something completely different.” “Every guest becomes part of the story. You don’t simply watch the performance— you experience it.” Fear Island: The Thriller Dinner will run on August 28 and August 29 at Cockatoo Island, Sydney Harbour. Doors open at 6:20 pm, with the event set to run till approximately 9 pm. The event includes a welcome cocktail on arrival, The Warden’s Feast banquet, a fully immersive theatre experience, a licensed cash bar and strictly 18+ entry. Guests attending the dinner can also add on Fear Island: The Tunnels of Terror, which features two live horror tunnel adventures with more than 100 scare moments and over 30 live performers. Together, the two experiences should make for a boo-tiful time for anyone whose ideal dinner plans come with a side of feeling deeply unsettled. Find more dining out updates on Crumb Wire.

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New Maltesers Duos range hits Aussie shelves

Pallavi Mathur03 mins

Maltesers is making a play for indecisive snackers this July with the launch of its first-ever dual-layered range, aptly named Maltesers Duos. The brand has introduced the product in two variations, pairing the classic crisp malt centre with two chunky chocolate coatings in one bite. Maltesers Duos takes the original malt centre and gives it an initial coating of smooth milk chocolate, followed by a creamy white choc coating on the outside. It is essentially the milk choc and white choc debate solved in one handful. Maltesers Duos Strawberry keeps the same crisp malt centre and signature milk chocolate layer, then adds a strawberry flavoured choc coating for a fruitier take on the Maltesers experience. The launch follows the return of the Maltesers Bar to Australian shelves earlier this year, giving 2026 a bit of a “what else can this malt centre do?” energy for the brand. Mars Bitesize Portfolio Director, Ana Laskova, said the Duos range brings together flavour combinations Aussies already love. “The new Maltesers Duos range brings together flavour combinations Aussies already love, so they no longer have to choose. It’s our first time creating Maltesers with dual layers, and we’re thrilled to introduce a new way of enjoying everyone’s favourite treat – because why settle for one flavour, when you can have both?” The new range is designed for sharing with friends, taking to the cinema or simply rolling through the day when choosing one flavour feels like too much admin. The range will be available at selected retailers from late July, before landing at major retailers nationwide from early August. Both will be sold in 120g packs with a $7 RRP. Source: Weber Shandwick Find more food retail updates on Crumb Wire.

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Taste Marketplace wants to make food and wine trips easier to book

Pallavi Mathur04 mins

Taste Marketplace has launched as Australia’s first dedicated booking platform for food and wine tourism experiences. For all the joy of planning a food weekend, the booking process has not always been as delicious. Finding a cellar door tasting, cooking class, market tour or long-table lunch in Australia has often meant jumping between booking sites, operator pages and general travel listings, with no guarantee the experience is actually bookable online. Taste Marketplace is aiming to clean that up by bringing close to 200 food and wine experiences into one place, with new listings being added every week. “Australia has some of the world’s great food and wine regions, yet booking those experiences has always been harder than it should be. Taste Marketplace is a platform built by foodies, for foodies,” says Erin Kramer, Founder, Taste Marketplace The platform covers some of Australia’s best-known culinary regions, including the Barossa Valley, Hunter Valley, Margaret River, the Yarra Valley, the Mornington Peninsula and Tasmania, alongside city-based experiences in Sydney, Melbourne, Adelaide and beyond. It also features a curated selection of Indigenous food experiences, highlighting native ingredients, bush tucker traditions and First Nations culinary knowledge. The launch lands as food and wine tourism continues to become a serious part of the travel economy. According to the release, Australia records around 7.7 million winery visits each year, with food and wine tourism contributing more than $9.6 billion to the economy. As for what is available to book, the platform spans winery and cellar door tours and tastings, paddock-to-plate and farm gate dining, cooking classes and masterclasses, guided food trails and market tours, long-table and degustation dining events, brewery, distillery and specialty producer experiences, and Indigenous food and bush tucker tours. Operators are starting to come on board too, with Taste Marketplace drawing support from businesses looking for a more targeted way to reach travellers who are already searching for food and wine experiences. Dave’s Travel Group is one of the operators listed on the platform, offering food-focused tours including wine tours to the Hunter Valley, food tours in Marrickville and Hobart, and a pub tour in The Rocks. Gregg Peek, General Manager, Dave’s Travel Group, says, “Being listed on Taste Marketplace means travellers who are actively looking for food and wine experiences can find us easily. That kind of targeted visibility is genuinely valuable for an operator like Dave’s. “These are visitors who already know what they want, and we get to be part of what they find. It’s the kind of platform the industry has needed for a long time.” Find more food and drink news on Crumb Wire.

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Zambrero goes ‘thicc’ with its new soft shell Fat Taco

Pallavi Mathur03 mins

Zambrero has launched the Fat Taco nationwide, giving its menu a thicker, one-handed take on the soft-shell taco. Available from $5, the new Fat Taco is being rolled out across Zambrero restaurants across Australia as one of the most accessible items on the menu. The brand is pitching it as a bigger, more generous taco format that pushes past the usual soft-shell situation. The Fat Taco comes loaded with your choice of protein, pickled red onion, sour cream and sauce, all wrapped in a thicker soft-shell tortilla designed to hold more without turning lunch into a two-handed engineering project. The early response suggests the format is landing. Since launching, the Fat Taco has become one of Zambrero’s most successful menu additions, with strong sales in its first fortnight. Rather than replacing existing favourites, the new taco appears to be adding fresh appetite to the menu, giving customers another reason to swing by without messing with the regular orders they already know. Daryl McCormack, CEO at Zambrero, said the Fat Taco signals where the brand is headed. “The Fat Taco is a statement about where Zambrero is headed. We wanted to create something bold, delicious and genuinely different – a taco that Australians hadn’t seen before. The response since launch has been extraordinary. Australians have embraced it immediately and that tells us we’ve got something special on our hands.” The launch marks a notable moment for Zambrero, which has been serving modern Mexican food since it was founded by Dr Sam Prince in 2005. Through its Plate 4 Plate Initiative, the brand has donated more than 100 million meals globally. The Fat Taco is available at Zambrero restaurants across Australia now. Source: Forward Agency Find more food and drink news on Crumb Wire.

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Knives Out: The Steakhouse is coming to Castle Hill RSL

Pallavi Mathur05 mins

New premium meat-ing joint, The Steakhouse, is opening inside Castle Hill RSL, bringing serious cuts, Australian produce and a more polished dining room to Sydney’s north west. Opening on July 9, the 130-seat restaurant is being positioned as a step up for the club’s dining offer, with a menu that screams ‘premium’. The venue is being led by Steve Sidd, Restaurateur and Group Managing Director of Catering HQ, who brings nearly 30 years of hospitality experience across major international hotel groups and independent operators. At The Steakhouse, that experience comes through in a focus on consistency, quality and a menu shaped by hyper-local and sustainable produce. “The Steakhouse has been created around a simple belief – great dining starts with great produce. From carefully selected cuts and premium ingredients to the way each dish is prepared and presented, the focus has always been on quality and attention to detail,” says Sidd. “We wanted to create a restaurant that feels elevated, yet remains warm, welcoming, and accessible. As the Hills continues to evolve, we saw an opportunity to introduce a dining experience that combines exceptional food, genuine hospitality, and an atmosphere designed to bring people together. “Ultimately, we hope guests leave feeling they’ve enjoyed something memorable and discover a restaurant they’ll want to return to time and time again.” To that point, the dining room has been designed with rich finishes that make it hard not to get cosy, considered lighting and more intimate seating, giving the space a warmer, more restaurant-like feel while still sitting within the familiar setting of Castle Hill RSL. Steakhouse theatre The opening menu is far from shy about going big. There is Wagyu Steak Tartare with cured egg yolk, pickled Spanish onion and housemade potato crisps, plus Bone Marrow with mushroom duxelles, onion purée, marrow snow and grilled sourdough. The Wagyu Trio is one of the main drawcards, showcasing three cuts from Robbins Island Full Blood Wagyu: Chuck Tail Flap MB9+, Rump Cap MB9+ and Striploin MB9+, served with mushroom and gochujang chilli ketchup. There is also Snapper Crudo with black olive crisp, lemon oil, pickled fennel and tomato-pomegranate gel, giving the menu a lighter seafood option alongside the heavier steakhouse signatures. Dessert keeps the theatre going with the Cigar de Cacao, a chocolate cigar filled with rich chocolate mousse and finished with crunchy chocolate crumble. It is presented tableside beneath a smoke-filled glass dome, because apparently the steakhouse drama does not stop at mains. Guests can also choose from an additional set menu, share-style options and group degustation menus, with a wine list that includes a 2019 St Hallett Old Block Shiraz, Tolpuddle Chardonnay and Henschke Innes Vineyard Pinot Gris. The opening comes as Castle Hill continues to grow as a dining and lifestyle hub in Sydney’s north west. For Castle Hill RSL, The Steakhouse adds a more elevated option to its existing hospitality line-up, catering to club members and local diners looking for somewhere that works for midweek dinners, family celebrations, long lunches and special occasions. Source: Curated Agency Find more dining out updates on Crumb Wire.

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McCafé’s biggest drinks drop since 1993 is going nationwide

Pallavi Mathur08 mins

Macca’s is rolling out its biggest beverage launch since McCafé opened locally in 1993, with 10 new drinks landing across the country this month. After first launching in Victoria and Queensland, the expanded McCafé range is now going national, bringing new iced coffees, fruity refreshers, crafted sodas and Red Bull-based energisers to Macca’s menus around Australia. The launch introduces three new beverage categories: Refreshers, Energisers and Crafted Sodas, alongside a new collection of Iced and Cold Coffee. With new sweet twists, iced coffee builds, fruit-led drinks, popping pearls, cold foam and energy drinks, the range aims to give customers a few more ways to match their drink order to the mood of the day. A drink for every mood The expanded range also lands right in the middle of Australia’s “little treat” era as new research commissioned by the fast food brand finds that more than half of Aussies (56 per cent) choose beverages based on their mood, personality or energy levels, while the remainder see grabbing a drink as the perfect reward after a busy day. So, for those questioning why a morning coffee suddenly has so much power over them, it’s because the drink order is doing a bit more emotional labour than it used to. Since Victoria and Queensland have already had dibs on the new range, local creators were quick to share their thoughts. The Red Bull Dragonberry Energiser and Iced Golden Caramel Latte earned some of the strongest early thumbs ups. Many of the early taste tests have also pointed to the drinks being on the sweeter side, which is worth noting for anyone who likes their iced drinks closer to dessert. The new McCafé range is split across Iced and Cold Coffee, Refreshers, Crafted Sodas and Energisers, with 10 new beverages joining the menu nationally. Iced and Cold Coffee: Brown Sugar Shaken Espresso with Oat Milk – Smooth, creamy layers of espresso and rich brown sugar flavour, shaken over ice and finished with oat milk, available exclusively in Australia. Iced Golden Caramel Latte – Combining vanilla and caramel flavours with espresso and milk, served on ice and finished with McDonald’s signature caramel sundae topping. Iced Velvet Mocha with Cold Foam – A rich espresso base blended with chocolate and caramel flavours, topped with cold foam and an extra drizzle of chocolate and caramel. Choc Coconut Frappé – Chocolate frappé base, served with sweet coconut syrup. Refreshers: Strawberry Watermelon Refresher – Sweet strawberry and watermelon blended with tangy lemonade over ice, with freeze-dried strawberries for an extra treat. Popping Mango Refresher – Tropical mango and pineapple flavours with tangy lemonade served over ice, featuring strawberry popping pearls that burst on your tongue. Crafted Sodas: Berry Blast & Sprite – Blended with sweet blue raspberry flavour, topped with cold foam and served over ice. Popping Green Apple & Sprite – Served over ice with tangy green apple popping pearls that burst on your tongue. Energisers: Red Bull Peach Boost Energiser – Red Bull with sweet peach flavour, served over ice. Red Bull Dragonberry Energiser – Red Bull with blue raspberry flavour, topped with freeze-dried dragon fruit and served over ice. Red Bull 250mL – Classic Red Bull Energy Drink. Red Bull Zero 250mL – Original Taste. Zero Sugar. The new taste of Red Bull Zero, sweetened with monk fruit extract. Available in Queensland and Victoria only. Annabel Fribence, Chief Marketing Officer, McDonald’s Australia, said drinks had become much more than something to sip for customers. “For our customers, drinks have become so much more than just something to sip – they’re a way to kick-start the day, recharge in the afternoon, connect with friends or simply treat yourself. “To match the way Aussies are embracing beverages today, we’re rolling out our biggest beverage launch since McCafé opened in Australia over 30 years ago, featuring bold new flavours, quality ingredients and something for every mood and moment. “McCafé has been part of Australia’s café culture for more than three decades, and this launch marks an exciting next chapter in that journey. The new range received a fantastic response during the trial, and now it’s time for Aussies across the country to pick their favourite. Mine’s the Berry Blast & Sprite!” Sydney gets first pour To celebrate the national launch, McDonald’s is also opening the McCafé Little Drinks Bar, a one-day-only pop-up in Sydney giving customers a chance to try the new range for free while drinks last. The pop-up will be held at 11 Little Burton St, Darlinghurst NSW 2010, on Saturday, July 11, from 2 pm to 5 pm. Entry is free. The event ties back to the same “little treat” behaviour behind the launch, with 45 per cent of Aussies considering buying a beverage an everyday little treat. The McCafé Little Drinks Bar is designed as a place for customers to try the new drinks and find a go-to sip for different moods, moments and occasions. For everyone outside Sydney, the expanded McCafé range will land nationwide from Wednesday, July 15. Source: Omnicom Find more food and drink news on Crumb Wire.

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Protein supersized: Simson’s Pantry launches world’s biggest protein wrap

Pallavi Mathur05 mins

Simson’s Pantry has launched a new 12-inch High Protein White Wrap, packing 20 grams of protein into an extra-large supermarket wrap. The Australian-owned and locally made flatbread brand is pitching the new release as the world’s biggest protein wrap, designed for shoppers who are looking beyond powders, bars and shakes to hit their daily protein goals. Protein has well and truly moved out of the supplement aisle and into the weekly grocery shop. In a recent Simson’s Pantry consumer survey, 85 per cent of respondents said they prioritise protein intake, while 84 per cent said they are looking to build or retain muscle, manage their weight, or support their nutrition goals. More than half of respondents said they plan their shopping lists around protein goals, showing how mainstream high-protein options have become across everyday supermarket choices. Protein goals are also shaping how people think about the whole day’s meals, with two thirds of respondents saying they have targets for every meal and 35 per cent naming dinner as their main protein intake occasion. Developed in the historic regional town of Maryborough, the new High Protein White Wrap was created to offer a simple and affordable way to increase protein intake without losing the taste, texture or convenience of a traditional white wrap. According to Simson’s Pantry, the extra-large wrap went through rigorous testing to maintain the feel of a classic white wrap while delivering 20 grams of protein per serve, setting what the brand says is a new global benchmark for macro-friendly options in a wrap format. At an RRP of $8.50 for a pack of six, or around $1.42 per wrap, the new wraps are being positioned as an affordable protein-friendly staple for everyday lunches, dinners and meal prep. Ruby Barry, Brand Manager at True Foods, said consumers are hungrier than ever for a product that ticks the boxes and keeps them full. “Parents want school lunchboxes to keep kids fuller for longer; busy professionals want lunch to actually sustain them through an afternoon, and older Australians are increasingly aware of protein’s role in healthy ageing,” Ms Barry explained. “Shoppers are expecting their everyday staples to do more nutritionally, and we’re incredibly proud to meet that demand with a product that gives health-driven Aussies the high protein solutions they need to hit their macros,” said Ms Barry. The launch builds on Simson’s Pantry’s growing momentum in protein-enriched flatbreads, expanding its better-for-you wrap range for retail customers and foodservice partners. The new flatbread joins Simson’s Pantry’s protein-enriched range alongside its High Protein Pizza Bases and High Protein Souvlaki, which recently took home Best NPD at the 2026 Food and Drink Hive Awards. Simson’s Pantry High Protein White Wraps will be available in packs of six at Coles from July and Woolworths from September, with an RRP of $8.50. Source: Arize Find more food retail updates on Crumb Wire.

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