
FUNDAY Natural Sweets is expanding beyond lollies with the launch of its first chocolate range. The upcoming release responds to long-running customer demand for a better-for-you chocolate option.
Developed in FUNDAY’s own lolly lab and made in Australia, the new range introduces four chocolate products that pair smooth chocolate with fruity, gummy centres. The move marks a new category for the brand, which has built a following around nostalgic flavours with modern ingredient choices.
Rather than following the typical better-for-you chocolate formula, the range avoids added sugar and sugar alcohols, an approach the brand says allows the products to deliver indulgent flavour without relying on substitutes that can compromise taste or texture.
FUNDAY Founder Daniel Kitay says: “Chocolate has been one of our most requested products since day one, so we took our time to get it right. This range is smooth, fruity and seriously moreish, without added sugar or sugar alcohols.
“It’s all about spreading a little more fun and joy through chocolate, and we’re so excited to finally share it with FUNDAY fans.”
The chocolate range launches with four products, each available in 50g bags from $6:
● Milk Chocolate Raspberry Bullets
● White Chocolate Raspberry Bullets
● Milk Chocolate Banana Bites
● Dark Chocolate Strawberry Bites
As with the rest of the FUNDAY range, the chocolates are made with no added sugar, no sugar alcohols and include prebiotic fibre, alongside natural colours and flavours. All products are gluten-free.
The FUNDAY Chocolate range will be available from Woolworths, Chemist Warehouse and independent grocers from February 9.
Source: Sunday Agency
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