
KFC Australia is marking the final season of Stranger Things with a two-day immersive pop-up beneath Sydney’s Wynyard Station. The event, called Hawkins Fried Chicken, will transform part of the city’s disused tunnels into a themed 1980s diner inspired by the Netflix series.
The Upside Down goes Down Under
Running across November 28 and 29, the event will give fans a first look at KFC’s new limited-edition menu item, the Upside Down Double.
The burger flips the brand’s signature Double on its head, placing a bun between two Original Crispy fillets with bacon, cheese and a new Stranger Sauce. It will be available nationwide from December 2 until January 5, priced from $10.95 as a solo item, in a Combo, or in a Box and through the KFC App for delivery.
Secrets, throwbacks and an immersive experience
Visitors to Hawkins Fried Chicken will receive free KFC, including the new burger, along with chips, Original Recipe Chicken buckets and Saucy Wings from the Secret Menu. The pop-up will also serve two throwback items from the 1980s – The Works Burger and the 80s Bean Salad – available exclusively during the event.
Vanessa Rowed, CMO at KFC Australia, said: “We’re absolutely thrilled to unite the passionate KFC and Stranger Things fandoms, not only through our immersive Hawkins Fried Chicken experience, but also by bringing the deliciously strange Upside Down Double to restaurants nationwide.
“This unique creation innovates with KFC’s iconic flavours, perfectly reflecting our partnership with Stranger Things alongside our joy in bringing fans unforgettable taste experiences.”
The tunnel installation will recreate Hawkins, Indiana, in detail, complete with neon lighting, arcade games, a jukebox soundtrack and diner booths styled in the show’s retro aesthetic.
Each session runs from 12 pm to 2.30 pm and 4.30 pm to 10 pm. Entry is free, with pre-registrations encouraged, though walk-ins will also be accepted.
Fans of the series can also purchase Stranger Things x KFC merchandise through the brand’s website, including denim jackets, t-shirts, caps and jumpers. Proceeds will support the KFC Youth Foundation and its charity partners ReachOut Australia and the Black Dog Institute, which focus on youth mental health and wellbeing.
The collaboration coincides with the upcoming release of Stranger Things’ final season on Netflix and follows KFC’s series of themed activations designed to connect pop culture moments with its menu.
Source: Ogilvy PR
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