
IKEA and Chupa Chups are turning an April Fools’ prank into reality, with a free meatball-flavoured lollipop set to appear in stores across Australia and New Zealand this June.
What started as a joke has now become a very real, very strange limited-edition collaboration and honestly? We have questions.
Who is responsible for this?
Ingka Group, the largest IKEA retailer operating across 32 countries, has teamed up with Chupa Chups to produce a meatball-flavoured lollipop, available for free in hundreds of IKEA stores worldwide this June, including locations across Australia and New Zealand.
“On 1 April, IKEA customers from around the world were playfully invited to imagine an IKEA meatball-flavoured lollipop, and we were delighted by the shocked reactions and conversations that it sparked with our Australian customers,” said Patricia Routledge, Country Communications Manager, IKEA Australia and New Zealand.
“On the back of the global hype, we’re excited to make it reality as a limited-edition giveaway in partnership with Chupa Chups, soon to be available in IKEA stores across Australia and New Zealand. We’re thrilled to have the rare opportunity to bring a seemingly impossible mash-up to life, with the ‘twinkle in the eye’ magic that can only be IKEA.”
Chupa Chups developed the flavour to capture the taste and feeling of IKEA’s iconic Swedish meatball and its lingonberry accompaniment, two things that have become a universal food memory for an entire generation of flat-pack furniture shoppers.
The lollipop is not for sale. One million will be produced and handed out in-store, meaning anyone who wants one will have to head into their nearest IKEA store.
Where did this idea come from?
It all began on April 1 when IKEA put out a cheeky announcement imagining a meatball-flavoured lollipop and gave the comments section a field day. Off the back of that response, the two brands decided to actually make it happen.
The collab also ties into IKEA’s broader focus on food and everyday eating. The brand’s latest Cooking and Eating Report looks at how Australians actually eat: more than half (56%) cook from scratch regularly, above the global average.
But they’re pragmatic about it too, with microwaves (58%) and air fryers (48%) firmly in the mix, and dinner often eaten early and on the sofa rather than at a table.
Why the meatballs?
A meatball-flavoured lollipop is a strange idea, but it’s rooted in one of the most recognisable food experiences around. IKEA meatballs have a kind of cultural weight to them that goes well beyond a cafeteria snack. Chupa Chups, which has been making lollipops since 1958, is at least a fitting partner for something this odd.
Martin Hofling, Global Marketing Manager, Chupa Chups, said, “When IKEA invited us to explore a lollipop inspired by their iconic Swedish meatball, we were immediately intrigued. At Chupa Chups, we are always looking for new ways to surprise and delight people – it’s part of our ‘Forever Fun’ spirit.
“This limited-edition lollipop is our playful tribute to a flavour that people all over the world associate with IKEA, reimagined in a way only Chupa Chups can do.”
Lingonberry, we get – but meatball flavoured lollies were not on anybody’s cards for 2026. That’s the best thing about food collaborations – they can quickly take the unexpected to ‘unexpectedly good’.
Or not. We’ll see how this one goes.
More details on availability in Australia and New Zealand are expected to be revealed soon.
Source: Omnicom
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