
Zambrero has just announced the launch of Nourish+, a new limited-edition bowl and burrito range containing some of the brand’s most ambitious combos yet.
Available from today, April 15, the build is a busy one in the best way. A kale, cabbage and carrot slaw dressed in Zambrero’s signature Trezigo sauce sits at the base, with sesame crunch, pickled onions, house-made guacamole, black beans and black rice layered on top.
Grilled chicken, barbacoa beef, pork, lamb or pulled mushroom round it out, finished with a choice of sauce, all available as a bowl or burrito from $13.90.
Healthy Mexican
Zambrero has built a reputation as one of the healthier fast-casual options going around, and online, the sentiment generally backs that up. The menu lends itself to lower-calorie, high-fibre and plant-based builds, with black rice, fresh salsas and guacamole among the options, and most meals are protein-forward by default.
As with any menu, some items are more indulgent than others, but the flexibility to build your own plate is a big part of the appeal.
Daryl McCormack, Chief Executive Officer of Zambrero, said: “When we built the Nourish+, we started with the question: what would make someone drive across town? The answer is in the bowl or the burrito – the Trezigo slaw, the sesame crunch, the black rice. It’s the kind of combination that makes you want to eat it again before you’ve finished.
Fast growing, fast casual
Fast-casual dining in Australia has never been more competitive, and Zambrero has been building its case for two decades. Dr Sam Prince founded the brand in Canberra in 2005 as a 21-year-old medical student with the idea that a Mexican-inspired lunch could do more than just fill you up.
The brand claims it is now Australia’s largest Mexican-inspired restaurant group, with over 300 locations across Australia, the US, the UK, Ireland and New Zealand.
The Plate 4 Plate initiative, delivered via partners Rise Against Hunger, Love Mercy and Foodbank, has seen Zambrero donate over 100 million meals since the program launched. Every Nourish+ sold adds to that number.
“One hundred million meals donated through Plate 4 Plate – that number means everything to us. The Nourish+ adds to that tally with every single order. Doing good and eating well have always gone hand in hand at Zambrero,” McCormack added.
The Nourish+ Bowl and Burrito is available now for a limited time at all Zambrero locations nationally.
Source: Alpha Consulting
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