
Australian confectionery brand FUNDAY Natural Sweets is expanding its lineup with a new range of Chews – the first of their kind in Australia with a health-forward twist.
Available in two flavours, Strawberry & Mango Passion and Caramel, the new chewy lollies are designed to deliver all the fun and flavour of classic chews, minus the added sugar. With a soft, satisfying texture and nostalgic appeal, they’re FUNDAY’s latest step in reimagining childhood favourites for modern snacking.
Since launching, FUNDAY has grown from a start-up into one of Australia’s leading better-for-you confectionery brands, now stocked across major retailers and embraced by lolly fans of all ages.
The brand claims its products are made with real ingredients, prebiotic fibre and no added sugar, leading a new wave of supermarket innovation that brings joy, flavour and a little fun back to snacking.
The new Chews (45g, RRP $4.50) stay true to the brand’s better-for-you promise. They contain no added sugar or sugar alcohols, are packed with gut-friendly prebiotic fibre, and use only natural colours and flavours. They’re also gluten-free, making them a more inclusive treat for lolly lovers of all kinds.
The launch follows FUNDAY’s ongoing mission to prove that indulgence and health don’t have to be at odds. The brand, founded in 2020 by Daniel Kitay, has built a loyal following for its approach to reworking nostalgic favourites with natural ingredients and no added sugar.
“We’re continually trying to find ways to reimagine your favourite childhood lollies with a better-for-you twist. With our new FUNDAY Chews, we’re proud to give Aussies the chewy, nostalgic lolly they’ve been craving without any of the added sugar or sugar alcohols. This is about bringing joy back to snacking without compromise,” says Kitay.
Lolly lovers can find the new Chews at Woolworths stores nationwide from October 21, 2025, or online at fundaysweets.com from October 14, 2025.
Source: Sunday Agency
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