
KFC has launched a new limited-edition menu item, the Zinger Bánh Mì, available nationwide from November 4 to December 1.
The new addition blends KFC’s signature Zinger fillet with a fresh take on the Vietnamese street staple. The sandwich features a slaw with chillies and coriander, a new Bánh Mì mayo, and Supercharged sauce, served in a traditional Bánh Mì roll.
It combines the familiar heat of KFC’s Zinger with the lighter, refreshing flavours of the Bánh Mì, marking the brand’s latest experiment in cross-cultural flavour. The launch follows KFC’s Japanese-inspired Sweet Tokyo Hot & Crispy chicken line, which hit menus earlier in October.
Sally Spriggs, Group Marketing Director, commented: “At KFC, we love putting our own spin on modern foods, and the Zinger Bánh Mì is our take on a much-loved icon.
“It’s the perfect balance of spice, freshness and texture, a truly finger lickin’ good combination that celebrates flavour innovation while giving our fans another way to enjoy our famous Zinger.”
The Zinger Bánh Mì will be sold on its own, as part of a Combo with chips and a drink, or as a Box Meal that includes a Zinger Bánh Mì, two pieces of Hot & Crispy boneless chicken, potato and gravy, chips and a drink.
The release continues KFC’s recent pattern of limited-run menu launches that reinterpret popular dishes for Australian tastes.
Source: Ogilvy PR
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