
M&M’S is marking the launch of its new locally developed flavour, Crunchy Cookie, through a limited-time partnership with sleepwear brand Peter Alexander.
The new flavour, made in Ballarat, Victoria, combines M&M’S milk chocolate and colourful candy shells with crunchy cookie pieces. It has been developed for at-home occasions such as movie nights and late-night snacking, adding a new texture-driven option to the brand’s line-up.
To celebrate the release, M&M’S has partnered with Peter Alexander on a limited-edition pyjama collection timed to land ahead of Valentine’s Day. The collaboration extends the flavour launch beyond the chocolate aisle, tapping into gifting and matching moments.
The seven-piece sleepwear range translates M&M’S recognisable colours and spokescandy characters into relaxed styles designed to be worn and shared with partners, family and friends. The collection includes PJ sets, shorts and tops for both men and women, with selected styles packaged in collectable M&M’S-themed boxes.
Available online and in stores across Australia and New Zealand, the range comes in women’s sizes 6–26 and men’s XS–XXL, with prices starting from $59.95. Individual pieces span oversized tees, boxer shorts and matching shortie PJ sets, alongside pocket tees and mid-length shorts in multiple designs.
Deborah Tran, M&M’S Lead Australia, said, “Aussies continue to tell us how much they love the M&M’S brand – from exploring new flavours like Crunchy Cookie, to engaging with our playful world and characters beyond chocolate.
“Partnering with Peter Alexander felt like the perfect way to further ignite the M&M’S fandom and inject more fun into our everyday routine.”
M&M’S Crunchy Cookie is available now across major grocery retailers, leading independent stores and convenience outlets, alongside the limited-edition M&M’S x Peter Alexander sleepwear collection.
Source: Weber Shandwick
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