
Elijah Craig has just dropped a new 40% Small Batch Bourbon created exclusively for Australia, marking the first time the Kentucky distiller has released a lower Alcohol by Volume (ABV) expression. The move places Australian drinkers at the centre of Bourbon’s global evolution, with the release now available nationwide.
The brand has long been credited as ‘The Father of Bourbon,’ recognised for being the first to age whiskey in charred oak barrels.
Handcrafted by Heaven Hill’s Master Distillers and aged in level 3 charred oak barrels, the new expression carries notes of vanilla, caramel and sun-ripened fruit wrapped in toasted oak, finishing with spice and a wisp of smoke.
Golden amber in colour, Elijah Craig Small Batch 40% settles easy on the palate, with smooth caramel and toasted oak flowing into gentle spice and soft smoke. The spirit is suitable for highballs, an Old Fashioned or simply neat.
Grant Shearon, Heaven Hill APAC Brand Ambassador, says: “Australians are discovering Bourbon at a record pace, and Elijah Craig is proud to lead that journey.
“With excise rates continuing to climb, this new Elijah Craig Small Batch makes our award-winning Bourbon more versatile and more accessible, while staying true to the craftsmanship and heritage that has made Elijah Craig a global icon.”
The bourbon is designed as a more accessible entry point into Elijah Craig’s collection while still maintaining character and craft. It also responds to rising excise rates in Australia, delivering a lower price point and easier pouring options for venues.
“We are incredibly excited to introduce these five unique expressions of Elijah Craig to whiskey lovers in Australia,” said Master Distiller Conor O’Driscoll.
“From the approachable smoothness of our Small Batch Bourbon to the bold complexity of our Barrel Proof and the rare elegance of our 18-Year-Old Single Barrel, we’ve ensured there’s something for every palate. This expansion allows Australians to experience firsthand why our whiskeys continue to set the standard for quality, craftsmanship and innovation.”
The new release joins Elijah Craig’s Australian portfolio of Toasted Barrel, Barrel Proof, Straight Rye and the rare 18-Year-Old Single Barrel. Produced by Heaven Hill Distillery – the largest independent, family-owned distillery in the US – the brand is recognised globally for its role in shaping Bourbon and for the craftsmanship behind each release.
Elijah Craig Small Batch Bourbon 40% is available now at Dan Murphy’s at $79.99.
Source: Candid Comms
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